Wise Ridgies Consumer Insights

Who buys Wise Ridgies? A Wise Ridgies consumer is generally higher income, African American, and upper middle age. Wise Ridgies consumers are more likely to purchase Wise Ridgies during larger pantry stocking trips. Brands such as Perdue, Entenmann's, and Boars Head also tend to be purchased in the same trip. Sample consumer insights data below.

Wise Ridgies Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
5.4%
Total Basket $ (median)
$37.03

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Wise Ridgies Consumer Demographics

demographic
index
Female
99
Male
109
<24
80
25-34
78
35-44
101
45-54
125
55-64
114
65+
99
African American
113
Asian
53
Caucasian
107
Hispanic
82
demographic
index
Has Kids
99
No Kids
101
- $20k
85
$20k-40k
112
$40k-60k
97
$60k-80k
92
$80k-100k
99
$100k-125k
113
$125k +
99
No College
120
College
99
Adv. Degree
84

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Wise Ridgies Basket Affinity & Size

brand
basket affinity
Perdue 9.3x
Entenmann's 8.7x
Boars Head 7.3x
Utz 6.8x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
362

Where is Wise Ridgies Purchased?

channels
index
Dollar
447
Drug
17
Food
228
Gas & Convenience
68
Mass
28
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.4x
Utz 2.4x
Entenmann's 2.3x
Goya 2.1x

How Did They Pay?

method
index
Cash
128
Credit
98
Debit
84
Food Stamps
126

When is Wise Ridgies Purchased?

day of week
Sun
17.2%
Mon
11.3%
Tue
11.2%
Wed
12.8%
Thu
13.0%
Fri
16.4%
Sat
17.9%
time of day
Morning
16.3%
Noon
18.7%
Afternoon
34.4%
Evening
24.9%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Wise Ridgies consumers purchase?

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Why do Wise Ridgies consumers try new brands?

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Where do Wise Ridgies consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Wise Ridgies Target Market

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Who actually buys Wise Ridgies? Do these consumers match the intended target market of Wise Ridgies?

Thought bubble

What motivates the target market to purchase Wise Ridgies?

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What other target market should Wise Ridgies look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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