Wise Ridgies Consumer Insights

Who buys Wise Ridgies?

A Wise Ridgies consumer is generally higher income, African American, and upper middle age. Wise Ridgies consumers are more likely to purchase Wise Ridgies during larger pantry stocking trips. Brands such as Perdue, Entenmann's, and Boars Head also tend to be purchased in the same trip. See sample consumer insights data below.

Wise Ridgies Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.00
% of Basket $ (median)
5.4%
Total Basket $ (median)
$37.03

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wise Ridgies Consumer Demographics

demographic
index
Female
99
Male
109
<24
80
25-34
78
35-44
101
45-54
125
55-64
114
65+
99
African American
113
Asian
53
Caucasian
107
Hispanic
82
demographic
index
Has Kids
99
No Kids
101
- $20k
85
$20k-40k
112
$40k-60k
97
$60k-80k
92
$80k-100k
99
$100k-125k
113
$125k +
99
No College
120
College
99
Adv. Degree
84

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Wise Ridgies Basket Affinity & Size

brand
basket affinity
Perdue 9.3x
Entenmann's 8.7x
Boars Head 7.3x
Utz 6.8x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
362

Where is Wise Ridgies Purchased?

channels
index
Dollar
447
Drug
17
Food
228
Gas & Convenience
68
Mass
28
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.4x
Utz 2.4x
Entenmann's 2.3x
Goya 2.1x

How Did They Pay?

method
index
Cash
128
Credit
98
Debit
84
Food Stamps
126

When is Wise Ridgies Purchased?

day of week
Sun
17.2%
Mon
11.3%
Tue
11.2%
Wed
12.8%
Thu
13.0%
Fri
16.4%
Sat
17.9%
time of day
Morning
16.3%
Noon
18.7%
Afternoon
34.4%
Evening
24.9%
Late
5.7%

Get More Wise Ridgies Data

Contact us for the latest Wise Ridgies consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Wise Ridgies consumers switch to?

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Why do consumers stop buying Wise Ridgies products?

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Which retailers do Wise Ridgies shoppers prefer to shop at?

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What motivates consumers to try Wise Ridgies products?

Research the Wise Ridgies Target Market

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Who actually buys Wise Ridgies? Do these consumers match the intended target market of Wise Ridgies?

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What motivates the target market to buy Wise Ridgies?

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What other target market should Wise Ridgies look at?

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Which other brands have a similar target market?

About Our Wise Ridgies Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.