Wise (Snacks) Consumer Insights

Who buys Wise (Snacks)?

A Wise (Snacks) consumer is generally lower income, African American, and upper middle age. Wise (Snacks) consumers are more likely to purchase Wise (Snacks) during larger pantry stocking trips. Brands such as Entenmann's, Perdue, and Utz also tend to be purchased in the same trip. See sample consumer insights data below.

Wise (Snacks) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.7%
Total Basket $ (median)
$29.96

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wise (Snacks) Consumer Demographics

demographic
index
Female
100
Male
99
<24
81
25-34
81
35-44
97
45-54
124
55-64
122
65+
104
African American
172
Asian
53
Caucasian
102
Hispanic
93
demographic
index
Has Kids
99
No Kids
102
- $20k
108
$20k-40k
110
$40k-60k
97
$60k-80k
99
$80k-100k
99
$100k-125k
102
$125k +
87
No College
125
College
96
Adv. Degree
91

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Wise (Snacks) Basket Affinity & Size

brand
basket affinity
Entenmann's 10.4x
Perdue 7.2x
Utz 7.0x
Goya 5.5x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
333

Where is Wise (Snacks) Purchased?

channels
index
Club
38
Dollar
455
Drug
10
Food
224
Gas & Convenience
83
Mass
22
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.3x
Entenmann's 2.1x
Perdue 2.1x
Goya 1.9x

How Did They Pay?

method
index
Cash
124
Credit
100
Debit
83
Food Stamps
150

When is Wise (Snacks) Purchased?

day of week
Sun
17.3%
Mon
12.1%
Tue
12.1%
Wed
12.0%
Thu
12.9%
Fri
16.0%
Sat
17.6%
time of day
Morning
15.2%
Noon
18.5%
Afternoon
34.6%
Evening
26.2%
Late
5.5%

About Our Wise (Snacks) Consumer Insights

How do we know who buys Wise (Snacks)? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Wise (Snacks) consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.