Wise (Snacks) Consumer Insights

Who buys Wise (Snacks)? A Wise (Snacks) consumer is generally lower income, African American, and upper middle age. Wise (Snacks) consumers are more likely to purchase Wise (Snacks) during larger pantry stocking trips. Brands such as Entenmann's, Perdue, and Utz also tend to be purchased in the same trip. Sample consumer insights data below.

Wise (Snacks) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.7%
Total Basket $ (median)
$29.96

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Wise (Snacks) Consumer Demographics

demographic
index
Female
100
Male
99
<24
81
25-34
81
35-44
97
45-54
124
55-64
122
65+
104
African American
172
Asian
53
Caucasian
102
Hispanic
93
demographic
index
Has Kids
99
No Kids
102
- $20k
108
$20k-40k
110
$40k-60k
97
$60k-80k
99
$80k-100k
99
$100k-125k
102
$125k +
87
No College
125
College
96
Adv. Degree
91

Understand Wise (Snacks) Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Wise (Snacks) Basket Affinity & Size

brand
basket affinity
Entenmann's 10.4x
Perdue 7.2x
Utz 7.0x
Goya 5.5x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
333

Where is Wise (Snacks) Purchased?

channels
index
Club
38
Dollar
455
Drug
10
Food
224
Gas & Convenience
83
Mass
22
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.3x
Entenmann's 2.1x
Perdue 2.1x
Goya 1.9x

How Did They Pay?

method
index
Cash
124
Credit
100
Debit
83
Food Stamps
150

When is Wise (Snacks) Purchased?

day of week
Sun
17.3%
Mon
12.1%
Tue
12.1%
Wed
12.0%
Thu
12.9%
Fri
16.0%
Sat
17.6%
time of day
Morning
15.2%
Noon
18.5%
Afternoon
34.6%
Evening
26.2%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Wise (Snacks) consumers purchase?

check mark

Why do Wise (Snacks) consumers try new brands?

check mark

Where do Wise (Snacks) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Wise (Snacks) Target Market

Arrow and target

Who actually buys Wise (Snacks)? Do these consumers match the intended target market of Wise (Snacks)?

Thought bubble

What motivates the target market to purchase Wise (Snacks)?

magnifying glass

What other target market should Wise (Snacks) look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us