Wish Farms Consumer Insights

Who buys Wish Farms? A Wish Farms consumer is generally very high income, Hispanic, and senior age. Wish Farms consumers are more likely to purchase Wish Farms during larger pantry stocking trips. Brands such as Fresh Express, Arnold, and Green Giant also tend to be purchased in the same trip. Sample consumer insights data below.

Wish Farms Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
5.8%
Total Basket $ (median)
$85.66

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Wish Farms Consumer Demographics

demographic
index
Female
98
Male
120
<24
65
25-34
70
35-44
109
45-54
118
55-64
109
65+
139
African American
71
Asian
92
Caucasian
96
Hispanic
158
demographic
index
Has Kids
108
No Kids
81
- $20k
51
$20k-40k
64
$40k-60k
68
$60k-80k
102
$80k-100k
136
$100k-125k
118
$125k +
173
No College
64
College
95
Adv. Degree
169

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Wish Farms Basket Affinity & Size

brand
basket affinity
Fresh Express 18.8x
Arnold 12.9x
Green Giant 10.6x
Driscoll's 9.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
230
Pantry Stocking (21+ Items)
307

Where is Wish Farms Purchased?

channels
index
Dollar
16
Drug
121
Food
269
Mass
2
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 2.2x
Perdue 2.1x
Fresh Express 1.8x
Arnold 1.8x

How Did They Pay?

method
index
Cash
127
Credit
153
Debit
42
Food Stamps
80

When is Wish Farms Purchased?

day of week
Sun
17.6%
Mon
13.2%
Tue
12.5%
Wed
11.0%
Thu
11.1%
Fri
15.5%
Sat
19.0%
time of day
Morning
15.4%
Noon
19.5%
Afternoon
36.8%
Evening
24.1%
Late
4.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Wish Farms consumers purchase?

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Why do Wish Farms consumers try new brands?

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Where do Wish Farms consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Wish Farms Target Market

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Who actually buys Wish Farms? Do these consumers match the intended target market of Wish Farms?

Thought bubble

What motivates the target market to purchase Wish Farms?

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What other target market should Wish Farms look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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