Wish Farms Consumer Insights

Who buys Wish Farms?

A Wish Farms consumer is generally very high income, Hispanic, and senior age. Wish Farms consumers are more likely to purchase Wish Farms during larger pantry stocking trips. Brands such as Fresh Express, Arnold, and Green Giant also tend to be purchased in the same trip. See sample consumer insights data below.

Wish Farms Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.99
% of Basket $ (median)
5.8%
Total Basket $ (median)
$85.66

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wish Farms Consumer Demographics

demographic
index
Female
98
Male
120
<24
65
25-34
70
35-44
109
45-54
118
55-64
109
65+
139
African American
71
Asian
92
Caucasian
96
Hispanic
158
demographic
index
Has Kids
108
No Kids
81
- $20k
51
$20k-40k
64
$40k-60k
68
$60k-80k
102
$80k-100k
136
$100k-125k
118
$125k +
173
No College
64
College
95
Adv. Degree
169

Understand Wish Farms Consumer Behavior

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Wish Farms Basket Affinity & Size

brand
basket affinity
Fresh Express 18.8x
Arnold 12.9x
Green Giant 10.6x
Driscoll's 9.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
230
Pantry Stocking (21+ Items)
307

Where is Wish Farms Purchased?

channels
index
Dollar
16
Drug
121
Food
269
Mass
2
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 2.2x
Perdue 2.1x
Fresh Express 1.8x
Arnold 1.8x

How Did They Pay?

method
index
Cash
127
Credit
153
Debit
42
Food Stamps
80

When is Wish Farms Purchased?

day of week
Sun
17.6%
Mon
13.2%
Tue
12.5%
Wed
11.0%
Thu
11.1%
Fri
15.5%
Sat
19.0%
time of day
Morning
15.4%
Noon
19.5%
Afternoon
36.8%
Evening
24.1%
Late
4.2%

Get More Wish Farms Data

Contact us for the latest Wish Farms consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Wish Farms consumers switch to?

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Why do consumers stop buying Wish Farms products?

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Which retailers do Wish Farms shoppers prefer to shop at?

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What motivates consumers to try Wish Farms products?

Research the Wish Farms Target Market

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Who actually buys Wish Farms? Do these consumers match the intended target market of Wish Farms?

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What motivates the target market to buy Wish Farms?

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What other target market should Wish Farms look at?

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Which other brands have a similar target market?

About Our Wish Farms Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.