Wish I Wash Consumer Insights

Who buys Wish I Wash? A Wish I Wash consumer is generally very low income, African American, and young adult age. Wish I Wash consumers are more likely to purchase Wish I Wash during larger pantry stocking trips. Brands such as Crayola, Febreze, and Vlasic also tend to be purchased in the same trip. Sample consumer insights data below.

Wish I Wash Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.97
% of Basket $ (median)
12.6%
Total Basket $ (median)
$78.87

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Wish I Wash Consumer Demographics

demographic
index
Female
102
Male
84
<24
134
25-34
145
35-44
95
45-54
59
55-64
78
65+
55
African American
141
Asian
56
Caucasian
99
Hispanic
107
demographic
index
Has Kids
116
No Kids
64
- $20k
121
$20k-40k
118
$40k-60k
114
$60k-80k
101
$80k-100k
108
$100k-125k
67
$125k +
61
No College
130
College
98
Adv. Degree
72

Understand Wish I Wash Consumer Behavior

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Wish I Wash Basket Affinity & Size

brand
basket affinity
Crayola 16.9x
Febreze 6.5x
Vlasic 6.4x
CoverGirl 6.3x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
295

Where is Wish I Wash Purchased?

channels
index
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.9x
Gerber 1.7x
Armour 1.7x
Hunt's Snack Pack 1.7x

How Did They Pay?

method
index
Cash
130
Credit
82
Debit
107
Food Stamps
79

When is Wish I Wash Purchased?

day of week
Sun
15.8%
Mon
11.6%
Tue
12.2%
Wed
9.6%
Thu
12.6%
Fri
18.9%
Sat
19.4%
time of day
Morning
13.3%
Noon
14.9%
Afternoon
35.7%
Evening
26.3%
Late
9.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Wish I Wash consumers purchase?

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Why do Wish I Wash consumers try new brands?

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Where do Wish I Wash consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Wish I Wash Target Market

Arrow and target

Who actually buys Wish I Wash? Do these consumers match the intended target market of Wish I Wash?

Thought bubble

What motivates the target market to purchase Wish I Wash?

magnifying glass

What other target market should Wish I Wash look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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