Wish I Wash Consumer Insights

Who buys Wish I Wash?

A Wish I Wash consumer is generally very low income, African American, and young adult age. Wish I Wash consumers are more likely to purchase Wish I Wash during larger pantry stocking trips. Brands such as Crayola, Febreze, and Vlasic also tend to be purchased in the same trip. See sample consumer insights data below.

Wish I Wash Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.97
% of Basket $ (median)
12.6%
Total Basket $ (median)
$78.87

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wish I Wash Consumer Demographics

demographic
index
Female
102
Male
84
<24
134
25-34
145
35-44
95
45-54
59
55-64
78
65+
55
African American
141
Asian
56
Caucasian
99
Hispanic
107
demographic
index
Has Kids
116
No Kids
64
- $20k
121
$20k-40k
118
$40k-60k
114
$60k-80k
101
$80k-100k
108
$100k-125k
67
$125k +
61
No College
130
College
98
Adv. Degree
72

Understand Wish I Wash Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Wish I Wash Basket Affinity & Size

brand
basket affinity
Crayola 16.9x
Febreze 6.5x
Vlasic 6.4x
CoverGirl 6.3x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
295

Where is Wish I Wash Purchased?

channels
index
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.9x
Gerber 1.7x
Armour 1.7x
Hunt's Snack Pack 1.7x

How Did They Pay?

method
index
Cash
130
Credit
82
Debit
107
Food Stamps
79

When is Wish I Wash Purchased?

day of week
Sun
15.8%
Mon
11.6%
Tue
12.2%
Wed
9.6%
Thu
12.6%
Fri
18.9%
Sat
19.4%
time of day
Morning
13.3%
Noon
14.9%
Afternoon
35.7%
Evening
26.3%
Late
9.8%

About Our Wish I Wash Consumer Insights

How do we know who buys Wish I Wash? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Wish I Wash consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.