Wish-Bone Consumer Insights

Who buys Wish-Bone?

A Wish-Bone consumer is generally median income, African American, and older age. Wish-Bone consumers are more likely to purchase Wish-Bone during larger pantry stocking trips. Brands such as Vlasic, Hellmann's, and Fresh Express also tend to be purchased in the same trip. See sample consumer insights data below.

Wish-Bone Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.19
% of Basket $ (median)
4.1%
Total Basket $ (median)
$53.99

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wish-Bone Consumer Demographics

demographic
index
Female
101
Male
92
<24
93
25-34
99
35-44
96
45-54
106
55-64
110
65+
109
African American
141
Asian
80
Caucasian
100
Hispanic
100
demographic
index
Has Kids
96
No Kids
110
- $20k
97
$20k-40k
102
$40k-60k
101
$60k-80k
104
$80k-100k
103
$100k-125k
97
$125k +
89
No College
110
College
99
Adv. Degree
91

Understand Wish-Bone Consumer Behavior

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Wish-Bone Basket Affinity & Size

brand
basket affinity
Vlasic 5.1x
Hellmann's 4.9x
Fresh Express 4.2x
French's 4.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
463

Where is Wish-Bone Purchased?

channels
index
Beauty
2474
Club
16
Dollar
34
Drug
22
Food
202
Gas & Convenience
9
Mass
51
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.3x
Perdue 1.3x
Skippy 1.3x
Utz 1.3x

How Did They Pay?

method
index
Cash
112
Credit
102
Debit
89
Food Stamps
136

When is Wish-Bone Purchased?

day of week
Sun
17.6%
Mon
12.8%
Tue
12.2%
Wed
12.4%
Thu
12.4%
Fri
15.1%
Sat
17.4%
time of day
Morning
14.6%
Noon
17.4%
Afternoon
35.1%
Evening
27.1%
Late
5.8%

About Our Wish-Bone Consumer Insights

How do we know who buys Wish-Bone? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Wish-Bone consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.