Wisk Consumer Insights

Who buys Wisk?

A Wisk consumer is generally slightly lower income, African American, and senior age. Wisk consumers are more likely to purchase Wisk during larger pantry stocking trips. Brands such as Gain, Hefty, and Lysol also tend to be purchased in the same trip. See sample consumer insights data below.

Wisk Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.59
% of Basket $ (median)
15.3%
Total Basket $ (median)
$43.17

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wisk Consumer Demographics

demographic
index
Female
102
Male
82
<24
76
25-34
79
35-44
96
45-54
119
55-64
123
65+
171
African American
177
Asian
68
Caucasian
98
Hispanic
110
demographic
index
Has Kids
94
No Kids
114
- $20k
99
$20k-40k
100
$40k-60k
112
$60k-80k
107
$80k-100k
102
$100k-125k
87
$125k +
82
No College
112
College
98
Adv. Degree
95

Understand Wisk Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Wisk Basket Affinity & Size

brand
basket affinity
Gain 5.7x
Hefty 5.6x
Lysol 5.1x
Scott 4.7x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
336

Where is Wisk Purchased?

channels
index
Club
17
Dollar
145
Drug
308
Food
145
Gas & Convenience
3
Mass
57
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.8x
Scott 1.6x
Marlboro Gold Pack 1.6x
Domino 1.6x

How Did They Pay?

method
index
Cash
111
Credit
109
Debit
92
Food Stamps
58

When is Wisk Purchased?

day of week
Sun
18.4%
Mon
11.7%
Tue
11.7%
Wed
13.0%
Thu
11.9%
Fri
14.9%
Sat
18.4%
time of day
Morning
15.8%
Noon
16.5%
Afternoon
34.4%
Evening
26.5%
Late
6.8%

About Our Wisk Consumer Insights

How do we know who buys Wisk? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Wisk consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.