Wisk Consumer Insights

Who buys Wisk? Wisk consumers are generally slightly lower income, African American, and senior age. Wisk consumers are more likely to purchase Wisk during larger pantry stocking trips. Brands such as Gain, Hefty, and Lysol also tend to be purchased in the same trip. Sample consumer insights data below.

Wisk Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.59
% of Basket $ (median)
15.3%
Total Basket $ (median)
$43.17

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Wisk Consumer Demographics

demographic
index
Female
102
Male
82
<24
76
25-34
79
35-44
96
45-54
119
55-64
123
65+
171
African American
177
Asian
68
Caucasian
98
Hispanic
110
demographic
index
Has Kids
94
No Kids
114
- $20k
99
$20k-40k
100
$40k-60k
112
$60k-80k
107
$80k-100k
102
$100k-125k
87
$125k +
82
No College
112
College
98
Adv. Degree
95

Understand Wisk Consumer Behavior

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Wisk Basket Affinity & Size

brand
basket affinity
Gain 5.7x
Hefty 5.6x
Lysol 5.1x
Scott 4.7x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
336

Where is Wisk Purchased?

channels
index
Club
17
Dollar
145
Drug
308
Food
145
Gas & Convenience
3
Mass
57
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.8x
Scott 1.6x
Marlboro Gold Pack 1.6x
Domino 1.6x

How Did They Pay?

method
index
Cash
111
Credit
109
Debit
92
Food Stamps
58

When is Wisk Purchased?

day of week
Sun
18.4%
Mon
11.7%
Tue
11.7%
Wed
13.0%
Thu
11.9%
Fri
14.9%
Sat
18.4%
time of day
Morning
15.8%
Noon
16.5%
Afternoon
34.4%
Evening
26.5%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Wisk consumers purchase?

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Why do Wisk consumers try new brands?

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Where do Wisk consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Wisk Target Market

Arrow and target

Who actually buys Wisk? Do these consumers match the intended target market of Wisk?

Thought bubble

What motivates the target market to purchase Wisk?

magnifying glass

What other target market should Wisk look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us