Wolf Brand Consumer Insights

Who buys Wolf Brand?

A Wolf Brand consumer is generally very low income, African American, and adolescent age. Wolf Brand consumers are more likely to purchase Wolf Brand during larger pantry stocking trips. Brands such as Bar-S, Ro-Tel, and Fritos also tend to be purchased in the same trip. See sample consumer insights data below.

Wolf Brand Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.19
% of Basket $ (median)
3.5%
Total Basket $ (median)
$62.30

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wolf Brand Consumer Demographics

demographic
index
Female
101
Male
91
<24
136
25-34
103
35-44
92
45-54
102
55-64
117
65+
94
African American
187
Asian
49
Caucasian
97
Hispanic
140
demographic
index
Has Kids
99
No Kids
103
- $20k
128
$20k-40k
125
$40k-60k
123
$60k-80k
109
$80k-100k
75
$100k-125k
71
$125k +
54
No College
147
College
97
Adv. Degree
59

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Wolf Brand Basket Affinity & Size

brand
basket affinity
Bar-S 12.7x
Ro-Tel 8.5x
Fritos 7.8x
Ball Park 7.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
500

Where is Wolf Brand Purchased?

channels
index
Club
49
Dollar
186
Drug
5
Food
111
Gas & Convenience
5
Mass
117
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.8x
Ro-Tel 1.8x
Bar-S 1.7x
Totino's Party Pizza 1.7x

How Did They Pay?

method
index
Cash
99
Credit
72
Debit
111
Food Stamps
245

When is Wolf Brand Purchased?

day of week
Sun
18.5%
Mon
13.0%
Tue
13.0%
Wed
10.6%
Thu
12.1%
Fri
14.6%
Sat
18.3%
time of day
Morning
13.2%
Noon
15.5%
Afternoon
33.5%
Evening
30.7%
Late
7.0%

Get More Wolf Brand Data

Contact us for the latest Wolf Brand consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Wolf Brand consumers switch to?

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Why do consumers stop buying Wolf Brand products?

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Which retailers do Wolf Brand shoppers prefer to shop at?

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What motivates consumers to try Wolf Brand products?

Research the Wolf Brand Target Market

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Who actually buys Wolf Brand? Do these consumers match the intended target market of Wolf Brand?

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What motivates the target market to buy Wolf Brand?

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What other target market should Wolf Brand look at?

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Which other brands have a similar target market?

About Our Wolf Brand Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.