Wolf Brand Consumer Insights

Who buys Wolf Brand? A Wolf Brand consumer is generally very low income, African American, and adolescent age. Wolf Brand consumers are more likely to purchase Wolf Brand during larger pantry stocking trips. Brands such as Bar-S, Ro-Tel, and Fritos also tend to be purchased in the same trip. Sample consumer insights data below.

Wolf Brand Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.19
% of Basket $ (median)
3.5%
Total Basket $ (median)
$62.30

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Wolf Brand Consumer Demographics

demographic
index
Female
101
Male
91
<24
136
25-34
103
35-44
92
45-54
102
55-64
117
65+
94
African American
187
Asian
49
Caucasian
97
Hispanic
140
demographic
index
Has Kids
99
No Kids
103
- $20k
128
$20k-40k
125
$40k-60k
123
$60k-80k
109
$80k-100k
75
$100k-125k
71
$125k +
54
No College
147
College
97
Adv. Degree
59

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Wolf Brand Basket Affinity & Size

brand
basket affinity
Bar-S 12.7x
Ro-Tel 8.5x
Fritos 7.8x
Ball Park 7.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
500

Where is Wolf Brand Purchased?

channels
index
Club
49
Dollar
186
Drug
5
Food
111
Gas & Convenience
5
Mass
117
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.8x
Ro-Tel 1.8x
Bar-S 1.7x
Totino's Party Pizza 1.7x

How Did They Pay?

method
index
Cash
99
Credit
72
Debit
111
Food Stamps
245

When is Wolf Brand Purchased?

day of week
Sun
18.5%
Mon
13.0%
Tue
13.0%
Wed
10.6%
Thu
12.1%
Fri
14.6%
Sat
18.3%
time of day
Morning
13.2%
Noon
15.5%
Afternoon
33.5%
Evening
30.7%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Wolf Brand consumers purchase?

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Why do Wolf Brand consumers try new brands?

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Where do Wolf Brand consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Wolf Brand Target Market

Arrow and target

Who actually buys Wolf Brand? Do these consumers match the intended target market of Wolf Brand?

Thought bubble

What motivates the target market to purchase Wolf Brand?

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What other target market should Wolf Brand look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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