Wonder Consumer Insights

Who buys Wonder?

A Wonder consumer is generally very low income, Hispanic, and upper middle age. Wonder consumers are more likely to purchase Wonder during larger pantry stocking trips. Brands such as Ball Park, Kraft Singles, and Chef Boyardee also tend to be purchased in the same trip. See sample consumer insights data below.

Wonder Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
4.2%
Total Basket $ (median)
$47.21

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wonder Consumer Demographics

demographic
index
Female
100
Male
96
<24
80
25-34
87
35-44
99
45-54
122
55-64
97
65+
119
African American
117
Asian
73
Caucasian
99
Hispanic
129
demographic
index
Has Kids
104
No Kids
91
- $20k
122
$20k-40k
100
$40k-60k
101
$60k-80k
100
$80k-100k
93
$100k-125k
88
$125k +
102
No College
125
College
98
Adv. Degree
80

Understand Wonder Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Wonder Basket Affinity & Size

brand
basket affinity
Ball Park 4.9x
Kraft Singles 4.6x
Chef Boyardee 3.7x
Bar-S 3.6x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
387

Where is Wonder Purchased?

channels
index
Club
12
Dollar
416
Drug
25
Food
147
Gas & Convenience
15
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Marlboro Gold Pack 1.5x
Armour 1.4x
Entenmann's 1.4x

How Did They Pay?

method
index
Cash
126
Credit
77
Debit
101
Food Stamps
166

When is Wonder Purchased?

day of week
Sun
19.1%
Mon
14.2%
Tue
12.5%
Wed
11.3%
Thu
11.2%
Fri
13.9%
Sat
17.8%
time of day
Morning
13.6%
Noon
15.8%
Afternoon
34.7%
Evening
29.6%
Late
6.4%

About Our Wonder Consumer Insights

How do we know who buys Wonder? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Wonder consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.