Wonderful Almonds Consumer Insights

Who buys Wonderful Almonds? A Wonderful Almonds consumer is generally very high income, Caucasian, and senior age. Wonderful Almonds consumers are more likely to purchase Wonderful Almonds during larger pantry stocking trips. Brands such as Taylor Farms, Planters, and Generic Pma also tend to be purchased in the same trip. Sample consumer insights data below.

Wonderful Almonds Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.60
% of Basket $ (median)
8.4%
Total Basket $ (median)
$54.82

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  • Recent demographic data

Wonderful Almonds Consumer Demographics

demographic
index
Female
94
Male
157
<24
62
25-34
79
35-44
75
45-54
149
55-64
143
65+
238
African American
102
Asian
85
Caucasian
105
Hispanic
75
demographic
index
Has Kids
79
No Kids
147
- $20k
65
$20k-40k
76
$40k-60k
99
$60k-80k
90
$80k-100k
128
$100k-125k
100
$125k +
141
No College
66
College
105
Adv. Degree
113

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Wonderful Almonds Basket Affinity & Size

brand
basket affinity
Taylor Farms 10.2x
Planters 9.1x
Generic Pma 6.5x
Fresh Selections 6.5x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
345

Where is Wonderful Almonds Purchased?

channels
index
Beauty
5
Club
566
Dollar
0
Drug
58
Food
72
Gas & Convenience
8
Mass
29
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sparkling Ice 1.6x
Taylor Farms 1.5x
Bud Light 1.5x
Fresh Selections 1.5x

How Did They Pay?

method
index
Cash
63
Credit
132
Debit
97
Food Stamps
57

When is Wonderful Almonds Purchased?

day of week
Sun
17.1%
Mon
12.8%
Tue
14.5%
Wed
11.6%
Thu
11.2%
Fri
13.5%
Sat
19.3%
time of day
Morning
17.7%
Noon
18.0%
Afternoon
38.0%
Evening
22.6%
Late
3.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Wonderful Almonds consumers purchase?

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Why do Wonderful Almonds consumers try new brands?

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Where do Wonderful Almonds consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Wonderful Almonds Target Market

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Who actually buys Wonderful Almonds? Do these consumers match the intended target market of Wonderful Almonds?

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What motivates the target market to purchase Wonderful Almonds?

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What other target market should Wonderful Almonds look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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