Wonderful Pistachios Consumer Insights

Who buys Wonderful Pistachios?

A Wonderful Pistachios consumer is generally very high income, Asian, and senior age. Wonderful Pistachios consumers are more likely to purchase Wonderful Pistachios during larger pantry stocking trips. Brands such as Planters, Jack Link's, and Chex Mix also tend to be purchased in the same trip. Sample consumer insights data below.

Wonderful Pistachios Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.99
% of Basket $ (median)
10.7%
Total Basket $ (median)
$55.83

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Wonderful Pistachios Consumer Demographics

demographic
index
Female
99
Male
111
<24
89
25-34
82
35-44
92
45-54
115
55-64
147
65+
157
African American
95
Asian
116
Caucasian
100
Hispanic
88
demographic
index
Has Kids
89
No Kids
125
- $20k
98
$20k-40k
85
$40k-60k
93
$60k-80k
96
$80k-100k
107
$100k-125k
108
$125k +
123
No College
91
College
100
Adv. Degree
113

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Wonderful Pistachios Basket Affinity & Size

brand
basket affinity
Planters 6.4x
Jack Link's 5.4x
Chex Mix 3.8x
Taylor Farms 3.7x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
344

Where is Wonderful Pistachios Purchased?

channels
index
Beauty
18
Club
288
Dollar
80
Drug
174
Food
77
Gas & Convenience
47
Mass
67
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Snyders Of Hanover 1.3x
Gold Peak 1.3x
Jack Link's 1.3x
Sparkling Ice 1.3x

How Did They Pay?

method
index
Cash
95
Credit
110
Debit
94
Food Stamps
107

When is Wonderful Pistachios Purchased?

day of week
Sun
17.1%
Mon
13.2%
Tue
12.2%
Wed
12.2%
Thu
11.8%
Fri
14.9%
Sat
18.5%
time of day
Morning
13.6%
Noon
17.5%
Afternoon
36.5%
Evening
26.8%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Wonderful Pistachios consumers purchase?

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Why do Wonderful Pistachios consumers try new brands?

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Where do Wonderful Pistachios consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Wonderful Pistachios Target Market

Arrow and target

Who actually buys Wonderful Pistachios? Do these consumers match the intended target market of Wonderful Pistachios?

Thought bubble

What motivates the target market to purchase Wonderful Pistachios?

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What other target market should Wonderful Pistachios look at?

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Which other brands have a similar target market?

About Our Wonderful Pistachios Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.