Wonka Consumer Insights

Who buys Wonka?

A Wonka consumer is generally higher income, Caucasian, and lower middle age. Wonka consumers are more likely to purchase Wonka during larger pantry stocking trips. Brands such as Skittles, Cadbury, and Reese's also tend to be purchased in the same trip. See sample consumer insights data below.

Wonka Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.49
% of Basket $ (median)
6.4%
Total Basket $ (median)
$39.04

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wonka Consumer Demographics

demographic
index
Female
102
Male
78
<24
83
25-34
91
35-44
113
45-54
104
55-64
81
65+
42
African American
103
Asian
56
Caucasian
106
Hispanic
85
demographic
index
Has Kids
111
No Kids
76
- $20k
86
$20k-40k
96
$40k-60k
95
$60k-80k
100
$80k-100k
101
$100k-125k
112
$125k +
109
No College
100
College
99
Adv. Degree
105

Understand Wonka Consumer Behavior

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Wonka Basket Affinity & Size

brand
basket affinity
Skittles 16.7x
Cadbury 8.7x
Reese's 7.2x
Hershey's Kisses 6.7x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
302

Where is Wonka Purchased?

channels
index
Beauty
0
Club
107
Dollar
558
Drug
163
Food
49
Gas & Convenience
134
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Armour 1.4x
Totino's Pizza Rolls 1.4x
Totino's Party Pizza 1.4x

How Did They Pay?

method
index
Cash
103
Credit
97
Debit
103
Food Stamps
103

When is Wonka Purchased?

day of week
Sun
13.4%
Mon
12.0%
Tue
12.9%
Wed
13.6%
Thu
14.9%
Fri
16.5%
Sat
16.7%
time of day
Morning
14.1%
Noon
15.8%
Afternoon
34.6%
Evening
28.9%
Late
6.6%

Get More Wonka Data

Contact us for the latest Wonka consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Wonka consumers switch to?

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Why do consumers stop buying Wonka products?

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Which retailers do Wonka shoppers prefer to shop at?

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What motivates consumers to try Wonka products?

Research the Wonka Target Market

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Who actually buys Wonka? Do these consumers match the intended target market of Wonka?

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What motivates the target market to purchase Wonka?

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What other target market should Wonka look at?

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Which other brands have a similar target market?

About Our Wonka Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.