Wonka Consumer Insights

Who buys Wonka?

A Wonka consumer is generally higher income, Caucasian, and lower middle age. Wonka consumers are more likely to purchase Wonka during larger pantry stocking trips. Brands such as Skittles, Cadbury, and Reese's also tend to be purchased in the same trip. Sample consumer insights data below.

Wonka Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.49
% of Basket $ (median)
6.4%
Total Basket $ (median)
$39.04

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Wonka Consumer Demographics

demographic
index
Female
102
Male
78
<24
83
25-34
91
35-44
113
45-54
104
55-64
81
65+
42
African American
103
Asian
56
Caucasian
106
Hispanic
85
demographic
index
Has Kids
111
No Kids
76
- $20k
86
$20k-40k
96
$40k-60k
95
$60k-80k
100
$80k-100k
101
$100k-125k
112
$125k +
109
No College
100
College
99
Adv. Degree
105

Understand Wonka Consumer Behavior

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Wonka Basket Affinity & Size

brand
basket affinity
Skittles 16.7x
Cadbury 8.7x
Reese's 7.2x
Hershey's Kisses 6.7x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
302

Where is Wonka Purchased?

channels
index
Beauty
0
Club
107
Dollar
558
Drug
163
Food
49
Gas & Convenience
134
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Armour 1.4x
Totino's Pizza Rolls 1.4x
Totino's Party Pizza 1.4x

How Did They Pay?

method
index
Cash
103
Credit
97
Debit
103
Food Stamps
103

When is Wonka Purchased?

day of week
Sun
13.4%
Mon
12.0%
Tue
12.9%
Wed
13.6%
Thu
14.9%
Fri
16.5%
Sat
16.7%
time of day
Morning
14.1%
Noon
15.8%
Afternoon
34.6%
Evening
28.9%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Wonka consumers purchase?

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Why do Wonka consumers try new brands?

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Where do Wonka consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Wonka Target Market

Arrow and target

Who actually buys Wonka? Do these consumers match the intended target market of Wonka?

Thought bubble

What motivates the target market to purchase Wonka?

magnifying glass

What other target market should Wonka look at?

venn diagram

Which other brands have a similar target market?

About Our Wonka Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.