Wonka Kazoozles Consumer Insights

Who buys Wonka Kazoozles? A Wonka Kazoozles consumer is generally very low income, African American, and adolescent age. Wonka Kazoozles consumers are more likely to purchase Wonka Kazoozles during larger pantry stocking trips. Brands such as Jack Link's, Skittles, and Gain also tend to be purchased in the same trip. Sample consumer insights data below.

Wonka Kazoozles Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.35
% of Basket $ (median)
6.3%
Total Basket $ (median)
$21.38

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Wonka Kazoozles Consumer Demographics

demographic
index
Female
100
Male
101
<24
159
25-34
139
35-44
86
45-54
91
55-64
59
65+
48
African American
124
Asian
35
Caucasian
107
Hispanic
92
demographic
index
Has Kids
111
No Kids
76
- $20k
202
$20k-40k
153
$40k-60k
91
$60k-80k
121
$80k-100k
63
$100k-125k
51
$125k +
33
No College
149
College
97
Adv. Degree
56

Understand Wonka Kazoozles Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Wonka Kazoozles Basket Affinity & Size

brand
basket affinity
Jack Link's 9.6x
Skittles 8.5x
Gain 8.3x
Olay 7.4x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
100
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
241

Where is Wonka Kazoozles Purchased?

channels
index
Dollar
1083
Drug
269
Food
1
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 2.2x
Diet Mountain Dew 2.2x
Armour 2.1x
Blue Bonnet 2.0x

How Did They Pay?

method
index
Cash
116
Credit
80
Debit
107
Food Stamps
151

When is Wonka Kazoozles Purchased?

day of week
Sun
15.2%
Mon
12.8%
Tue
10.9%
Wed
13.2%
Thu
14.3%
Fri
15.3%
Sat
18.3%
time of day
Morning
7.3%
Noon
13.2%
Afternoon
32.9%
Evening
37.1%
Late
9.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Wonka Kazoozles consumers purchase?

check mark

Why do Wonka Kazoozles consumers try new brands?

check mark

Where do Wonka Kazoozles consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Wonka Kazoozles Target Market

Arrow and target

Who actually buys Wonka Kazoozles? Do these consumers match the intended target market of Wonka Kazoozles?

Thought bubble

What motivates the target market to purchase Wonka Kazoozles?

magnifying glass

What other target market should Wonka Kazoozles look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us