Woodchuck Hard Cider Consumer Insights

Who buys Woodchuck Hard Cider?

A Woodchuck Hard Cider consumer is generally slightly lower income, Caucasian, and young adult age. Woodchuck Hard Cider consumers are more likely to purchase Woodchuck Hard Cider during larger pantry stocking trips. Brands such as Tostitos Scoops, Sunbeam, and Arnold also tend to be purchased in the same trip. See sample consumer insights data below.

Woodchuck Hard Cider Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.99
% of Basket $ (median)
19.7%
Total Basket $ (median)
$45.69

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Woodchuck Hard Cider Consumer Demographics

demographic
index
Female
99
Male
107
<24
143
25-34
147
35-44
101
45-54
58
55-64
49
65+
44
African American
43
Asian
38
Caucasian
116
Hispanic
55
demographic
index
Has Kids
80
No Kids
146
- $20k
93
$20k-40k
99
$40k-60k
123
$60k-80k
99
$80k-100k
103
$100k-125k
95
$125k +
74
No College
51
College
110
Adv. Degree
111

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Woodchuck Hard Cider Basket Affinity & Size

brand
basket affinity
Tostitos Scoops 10.0x
Sunbeam 7.4x
Arnold 7.1x
Domino 6.3x
basket size
index
Urgent Need (1-2 Items)
45
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
248

Where is Woodchuck Hard Cider Purchased?

channels
index
Club
3
Dollar
8
Drug
26
Food
156
Gas & Convenience
105
Mass
95
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.5x
Sunbeam 1.4x
Almond Breeze 1.4x
Tostitos Scoops 1.4x

How Did They Pay?

method
index
Cash
89
Credit
115
Debit
103
Food Stamps
26

When is Woodchuck Hard Cider Purchased?

day of week
Sun
15.1%
Mon
8.6%
Tue
9.5%
Wed
14.5%
Thu
10.0%
Fri
18.9%
Sat
23.4%
time of day
Morning
6.6%
Noon
11.1%
Afternoon
36.6%
Evening
38.0%
Late
7.8%

About Our Woodchuck Hard Cider Consumer Insights

How do we know who buys Woodchuck Hard Cider? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Woodchuck Hard Cider consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.