Woodchuck Hard Cider Consumer Insights

Who buys Woodchuck Hard Cider? A Woodchuck Hard Cider consumer is generally slightly lower income, Caucasian, and young adult age. Woodchuck Hard Cider consumers are more likely to purchase Woodchuck Hard Cider during larger pantry stocking trips. Brands such as Tostitos Scoops, Sunbeam, and Arnold also tend to be purchased in the same trip. Sample consumer insights data below.

Woodchuck Hard Cider Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.99
% of Basket $ (median)
19.7%
Total Basket $ (median)
$45.69

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Woodchuck Hard Cider Consumer Demographics

demographic
index
Female
99
Male
107
<24
143
25-34
147
35-44
101
45-54
58
55-64
49
65+
44
African American
43
Asian
38
Caucasian
116
Hispanic
55
demographic
index
Has Kids
80
No Kids
146
- $20k
93
$20k-40k
99
$40k-60k
123
$60k-80k
99
$80k-100k
103
$100k-125k
95
$125k +
74
No College
51
College
110
Adv. Degree
111

Understand Woodchuck Hard Cider Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Woodchuck Hard Cider Basket Affinity & Size

brand
basket affinity
Tostitos Scoops 10.0x
Sunbeam 7.4x
Arnold 7.1x
Domino 6.3x
basket size
index
Urgent Need (1-2 Items)
45
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
248

Where is Woodchuck Hard Cider Purchased?

channels
index
Club
3
Dollar
8
Drug
26
Food
156
Gas & Convenience
105
Mass
95
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.5x
Sunbeam 1.4x
Almond Breeze 1.4x
Tostitos Scoops 1.4x

How Did They Pay?

method
index
Cash
89
Credit
115
Debit
103
Food Stamps
26

When is Woodchuck Hard Cider Purchased?

day of week
Sun
15.1%
Mon
8.6%
Tue
9.5%
Wed
14.5%
Thu
10.0%
Fri
18.9%
Sat
23.4%
time of day
Morning
6.6%
Noon
11.1%
Afternoon
36.6%
Evening
38.0%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Woodchuck Hard Cider consumers purchase?

check mark

Why do Woodchuck Hard Cider consumers try new brands?

check mark

Where do Woodchuck Hard Cider consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Woodchuck Hard Cider Target Market

Arrow and target

Who actually buys Woodchuck Hard Cider? Do these consumers match the intended target market of Woodchuck Hard Cider?

Thought bubble

What motivates the target market to purchase Woodchuck Hard Cider?

magnifying glass

What other target market should Woodchuck Hard Cider look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us