Woodchuck Hard Cider Consumer Insights

Who buys Woodchuck Hard Cider?

A Woodchuck Hard Cider consumer is generally slightly lower income, Caucasian, and young adult age. Woodchuck Hard Cider consumers are more likely to purchase Woodchuck Hard Cider during larger pantry stocking trips. Brands such as Tostitos Scoops, Sunbeam, and Arnold also tend to be purchased in the same trip. See sample consumer insights data below.

Woodchuck Hard Cider Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$8.99
% of Basket $ (median)
19.7%
Total Basket $ (median)
$45.69

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Woodchuck Hard Cider Consumer Demographics

demographic
index
Female
99
Male
107
<24
143
25-34
147
35-44
101
45-54
58
55-64
49
65+
44
African American
43
Asian
38
Caucasian
116
Hispanic
55
demographic
index
Has Kids
80
No Kids
146
- $20k
93
$20k-40k
99
$40k-60k
123
$60k-80k
99
$80k-100k
103
$100k-125k
95
$125k +
74
No College
51
College
110
Adv. Degree
111

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Woodchuck Hard Cider Basket Affinity & Size

brand
basket affinity
Tostitos Scoops 10.0x
Sunbeam 7.4x
Arnold 7.1x
Domino 6.3x
basket size
index
Urgent Need (1-2 Items)
45
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
248

Where is Woodchuck Hard Cider Purchased?

channels
index
Club
3
Dollar
8
Drug
26
Food
156
Gas & Convenience
105
Mass
95
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.5x
Sunbeam 1.4x
Almond Breeze 1.4x
Tostitos Scoops 1.4x

How Did They Pay?

method
index
Cash
89
Credit
115
Debit
103
Food Stamps
26

When is Woodchuck Hard Cider Purchased?

day of week
Sun
15.1%
Mon
8.6%
Tue
9.5%
Wed
14.5%
Thu
10.0%
Fri
18.9%
Sat
23.4%
time of day
Morning
6.6%
Noon
11.1%
Afternoon
36.6%
Evening
38.0%
Late
7.8%

Get More Woodchuck Hard Cider Data

Contact us for the latest Woodchuck Hard Cider consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Woodchuck Hard Cider consumers switch to?

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Why do consumers stop buying Woodchuck Hard Cider products?

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Which retailers do Woodchuck Hard Cider shoppers prefer to shop at?

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What motivates consumers to try Woodchuck Hard Cider products?

Research the Woodchuck Hard Cider Target Market

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Who actually buys Woodchuck Hard Cider? Do these consumers match the intended target market of Woodchuck Hard Cider?

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What motivates the target market to purchase Woodchuck Hard Cider?

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What other target market should Woodchuck Hard Cider look at?

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Which other brands have a similar target market?

About Our Woodchuck Hard Cider Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.