Woolite Consumer Insights

Who buys Woolite?

A Woolite consumer is generally very high income, Caucasian, and older age. Woolite consumers are more likely to purchase Woolite during larger pantry stocking trips. Brands such as Lysol, Clorox, and Tide also tend to be purchased in the same trip. See sample consumer insights data below.

Woolite Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.89
% of Basket $ (median)
8.4%
Total Basket $ (median)
$58.38

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Woolite Consumer Demographics

demographic
index
Female
99
Male
111
<24
92
25-34
80
35-44
89
45-54
122
55-64
153
65+
146
African American
79
Asian
94
Caucasian
102
Hispanic
85
demographic
index
Has Kids
86
No Kids
131
- $20k
71
$20k-40k
84
$40k-60k
82
$60k-80k
107
$80k-100k
113
$100k-125k
117
$125k +
129
No College
84
College
101
Adv. Degree
115

Understand Woolite Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Woolite Basket Affinity & Size

brand
basket affinity
Lysol 8.7x
Clorox 7.6x
Tide 7.2x
Swiffer 7.0x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
349

Where is Woolite Purchased?

channels
index
Beauty
6
Club
230
Dollar
145
Drug
73
Food
105
Gas & Convenience
1
Mass
72
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.4x
Entenmann's 1.4x
Smart Balance 1.4x
Charmin 1.3x

How Did They Pay?

method
index
Cash
85
Credit
123
Debit
97
Food Stamps
19

When is Woolite Purchased?

day of week
Sun
17.2%
Mon
12.2%
Tue
13.8%
Wed
11.6%
Thu
12.5%
Fri
15.2%
Sat
17.4%
time of day
Morning
14.5%
Noon
20.2%
Afternoon
35.1%
Evening
25.6%
Late
4.5%

Get More Woolite Data

Contact us for the latest Woolite consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Woolite consumers switch to?

Stop sign

Why do consumers stop buying Woolite products?

Store front

Which retailers do Woolite shoppers prefer to shop at?

Sale sign

What motivates consumers to try Woolite products?

Research the Woolite Target Market

Arrow and target

Who actually buys Woolite? Do these consumers match the intended target market of Woolite?

Thought bubble

What motivates the target market to purchase Woolite?

Magnifying glass

What other target market should Woolite look at?

Venn diagram

Which other brands have a similar target market?

About Our Woolite Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.