Woolite Consumer Insights

Who buys Woolite?

A Woolite consumer is generally very high income, Caucasian, and older age. Woolite consumers are more likely to purchase Woolite during larger pantry stocking trips. Brands such as Lysol, Clorox, and Tide also tend to be purchased in the same trip. See sample consumer insights data below.

Woolite Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.89
% of Basket $ (median)
8.4%
Total Basket $ (median)
$58.38

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Woolite Consumer Demographics

demographic
index
Female
99
Male
111
<24
92
25-34
80
35-44
89
45-54
122
55-64
153
65+
146
African American
79
Asian
94
Caucasian
102
Hispanic
85
demographic
index
Has Kids
86
No Kids
131
- $20k
71
$20k-40k
84
$40k-60k
82
$60k-80k
107
$80k-100k
113
$100k-125k
117
$125k +
129
No College
84
College
101
Adv. Degree
115

Understand Woolite Consumer Behavior

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Woolite Basket Affinity & Size

brand
basket affinity
Lysol 8.7x
Clorox 7.6x
Tide 7.2x
Swiffer 7.0x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
349

Where is Woolite Purchased?

channels
index
Beauty
6
Club
230
Dollar
145
Drug
73
Food
105
Gas & Convenience
1
Mass
72
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.4x
Entenmann's 1.4x
Smart Balance 1.4x
Charmin 1.3x

How Did They Pay?

method
index
Cash
85
Credit
123
Debit
97
Food Stamps
19

When is Woolite Purchased?

day of week
Sun
17.2%
Mon
12.2%
Tue
13.8%
Wed
11.6%
Thu
12.5%
Fri
15.2%
Sat
17.4%
time of day
Morning
14.5%
Noon
20.2%
Afternoon
35.1%
Evening
25.6%
Late
4.5%

About Our Woolite Consumer Insights

How do we know who buys Woolite? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Woolite consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.