Wright Brand Bacon Consumer Insights

Who buys Wright Brand Bacon?

A Wright Brand Bacon consumer is generally very high income, African American, and senior age. Wright Brand Bacon consumers are more likely to purchase Wright Brand Bacon during larger pantry stocking trips. Brands such as Jimmy Dean, Farmers Market, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Wright Brand Bacon Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.99
% of Basket $ (median)
9.4%
Total Basket $ (median)
$85.36

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wright Brand Bacon Consumer Demographics

demographic
index
Female
101
Male
88
<24
81
25-34
82
35-44
95
45-54
119
55-64
130
65+
141
African American
226
Asian
38
Caucasian
106
Hispanic
59
demographic
index
Has Kids
95
No Kids
111
- $20k
96
$20k-40k
90
$40k-60k
102
$60k-80k
102
$80k-100k
101
$100k-125k
91
$125k +
117
No College
106
College
98
Adv. Degree
103

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Wright Brand Bacon Basket Affinity & Size

brand
basket affinity
Jimmy Dean 6.6x
Farmers Market 6.0x
Sunny Meadow 5.9x
Generic Pma 5.0x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
510

Where is Wright Brand Bacon Purchased?

channels
index
Club
60
Drug
4
Food
100
Gas & Convenience
19
Mass
131
regions
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What Else Do They Buy?

brand
household affinity
Sunbeam 1.7x
Ro-Tel 1.7x
Sunny Meadow 1.5x
Farmers Market 1.5x

How Did They Pay?

method
index
Cash
81
Credit
86
Debit
118
Food Stamps
155

When is Wright Brand Bacon Purchased?

day of week
Sun
18.3%
Mon
11.8%
Tue
11.1%
Wed
11.0%
Thu
11.2%
Fri
16.3%
Sat
20.2%
time of day
Morning
16.6%
Noon
16.1%
Afternoon
34.9%
Evening
26.2%
Late
6.2%

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Find Answers to Questions

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Which brands do Wright Brand Bacon consumers switch to?

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Why do consumers stop buying Wright Brand Bacon products?

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Which retailers do Wright Brand Bacon shoppers prefer to shop at?

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What motivates consumers to try Wright Brand Bacon products?

Research the Wright Brand Bacon Target Market

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Who actually buys Wright Brand Bacon? Do these consumers match the intended target market of Wright Brand Bacon?

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What motivates the target market to buy Wright Brand Bacon?

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What other target market should Wright Brand Bacon look at?

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Which other brands have a similar target market?

About Our Wright Brand Bacon Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.