Wrigleys Consumer Insights

Who buys Wrigleys? Wrigleys consumers are generally slightly higher income, African American, and adolescent age. Wrigleys consumers are more likely to purchase Wrigleys during larger pantry stocking trips. Brands such as Trident, Kraft Macaroni & Cheese, and Twix also tend to be purchased in the same trip. Sample consumer insights data below.

Wrigleys Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.39
% of Basket $ (median)
6.6%
Total Basket $ (median)
$21.18

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Wrigleys Consumer Demographics

demographic
index
Female
100
Male
96
<24
110
25-34
87
35-44
105
45-54
109
55-64
94
65+
88
African American
127
Asian
91
Caucasian
98
Hispanic
108
demographic
index
Has Kids
103
No Kids
94
- $20k
94
$20k-40k
95
$40k-60k
94
$60k-80k
99
$80k-100k
108
$100k-125k
105
$125k +
108
No College
98
College
100
Adv. Degree
105

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Wrigleys Basket Affinity & Size

brand
basket affinity
Trident 6.0x
Kraft Macaroni & Cheese 5.0x
Twix 4.5x
Skittles 4.0x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
102
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
209

Where is Wrigleys Purchased?

channels
index
Beauty
12
Club
180
Dollar
228
Drug
185
Food
65
Gas & Convenience
125
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.4x
YoCrunch 1.4x
Marlboro 1.4x
Arizona (Beverage) 1.3x

How Did They Pay?

method
index
Cash
108
Credit
98
Debit
102
Food Stamps
77

When is Wrigleys Purchased?

day of week
Sun
16.4%
Mon
12.8%
Tue
12.6%
Wed
12.7%
Thu
12.7%
Fri
15.2%
Sat
17.6%
time of day
Morning
15.0%
Noon
17.2%
Afternoon
34.5%
Evening
27.4%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Wrigleys consumers purchase?

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Why do Wrigleys consumers try new brands?

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Where do Wrigleys consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Wrigleys Target Market

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Who actually buys Wrigleys? Do these consumers match the intended target market of Wrigleys?

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What motivates the target market to purchase Wrigleys?

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What other target market should Wrigleys look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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