Wrigleys Consumer Insights

Who buys Wrigleys?

A Wrigleys consumer is generally slightly higher income, African American, and adolescent age. Wrigleys consumers are more likely to purchase Wrigleys during larger pantry stocking trips. Brands such as Trident, Kraft Macaroni & Cheese, and Twix also tend to be purchased in the same trip. See sample consumer insights data below.

Wrigleys Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.39
% of Basket $ (median)
6.6%
Total Basket $ (median)
$21.18

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wrigleys Consumer Demographics

demographic
index
Female
100
Male
96
<24
110
25-34
87
35-44
105
45-54
109
55-64
94
65+
88
African American
127
Asian
91
Caucasian
98
Hispanic
108
demographic
index
Has Kids
103
No Kids
94
- $20k
94
$20k-40k
95
$40k-60k
94
$60k-80k
99
$80k-100k
108
$100k-125k
105
$125k +
108
No College
98
College
100
Adv. Degree
105

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Wrigleys Basket Affinity & Size

brand
basket affinity
Trident 6.0x
Kraft Macaroni & Cheese 5.0x
Twix 4.5x
Skittles 4.0x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
102
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
209

Where is Wrigleys Purchased?

channels
index
Beauty
12
Club
180
Dollar
228
Drug
185
Food
65
Gas & Convenience
125
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.4x
YoCrunch 1.4x
Marlboro 1.4x
Arizona (Beverage) 1.3x

How Did They Pay?

method
index
Cash
108
Credit
98
Debit
102
Food Stamps
77

When is Wrigleys Purchased?

day of week
Sun
16.4%
Mon
12.8%
Tue
12.6%
Wed
12.7%
Thu
12.7%
Fri
15.2%
Sat
17.6%
time of day
Morning
15.0%
Noon
17.2%
Afternoon
34.5%
Evening
27.4%
Late
5.9%

Get More Wrigleys Data

Contact us for the latest Wrigleys consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Wrigleys consumers switch to?

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Why do consumers stop buying Wrigleys products?

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Which retailers do Wrigleys shoppers prefer to shop at?

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What motivates consumers to try Wrigleys products?

Research the Wrigleys Target Market

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Who actually buys Wrigleys? Do these consumers match the intended target market of Wrigleys?

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What motivates the target market to purchase Wrigleys?

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What other target market should Wrigleys look at?

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Which other brands have a similar target market?

About Our Wrigleys Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.