Wrigleys Spearmint Consumer Insights

Who buys Wrigleys Spearmint? A Wrigleys Spearmint consumer is generally lower income, African American, and senior age. Wrigleys Spearmint consumers are more likely to purchase Wrigleys Spearmint during larger pantry stocking trips. Brands such as Wrigley's Extra, Dasani, and Coca-Cola Zero also tend to be purchased in the same trip. Sample consumer insights data below.

Wrigleys Spearmint Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.09
% of Basket $ (median)
4.6%
Total Basket $ (median)
$23.59

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  • Behavioral data
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  • Recent demographic data

Wrigleys Spearmint Consumer Demographics

demographic
index
Female
98
Male
116
<24
117
25-34
88
35-44
95
45-54
118
55-64
102
65+
143
African American
261
Asian
96
Caucasian
90
Hispanic
122
demographic
index
Has Kids
102
No Kids
96
- $20k
110
$20k-40k
128
$40k-60k
103
$60k-80k
115
$80k-100k
94
$100k-125k
80
$125k +
55
No College
154
College
93
Adv. Degree
73

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Wrigleys Spearmint Basket Affinity & Size

brand
basket affinity
Wrigley's Extra 11.6x
Dasani 6.0x
Coca-Cola Zero 4.5x
Twizzlers 4.4x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
240

Where is Wrigleys Spearmint Purchased?

channels
index
Beauty
31
Club
187
Dollar
637
Drug
148
Food
57
Gas & Convenience
237
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.7x
Wrigley's Extra 1.7x
Blue Bonnet 1.7x
Gain 1.7x

How Did They Pay?

method
index
Cash
148
Credit
85
Debit
91
Food Stamps
106

When is Wrigleys Spearmint Purchased?

day of week
Sun
14.2%
Mon
16.1%
Tue
11.6%
Wed
12.9%
Thu
13.8%
Fri
14.3%
Sat
16.9%
time of day
Morning
18.7%
Noon
15.2%
Afternoon
32.5%
Evening
27.5%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Wrigleys Spearmint consumers purchase?

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Why do Wrigleys Spearmint consumers try new brands?

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Where do Wrigleys Spearmint consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Wrigleys Spearmint Target Market

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Who actually buys Wrigleys Spearmint? Do these consumers match the intended target market of Wrigleys Spearmint?

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What motivates the target market to purchase Wrigleys Spearmint?

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What other target market should Wrigleys Spearmint look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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