Wrigleys Spearmint Consumer Insights

Who buys Wrigleys Spearmint?

A Wrigleys Spearmint consumer is generally lower income, African American, and senior age. Wrigleys Spearmint consumers are more likely to purchase Wrigleys Spearmint during larger pantry stocking trips. Brands such as Wrigley's Extra, Dasani, and Coca-Cola Zero also tend to be purchased in the same trip. See sample consumer insights data below.

Wrigleys Spearmint Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.09
% of Basket $ (median)
4.6%
Total Basket $ (median)
$23.59

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wrigleys Spearmint Consumer Demographics

demographic
index
Female
98
Male
116
<24
117
25-34
88
35-44
95
45-54
118
55-64
102
65+
143
African American
261
Asian
96
Caucasian
90
Hispanic
122
demographic
index
Has Kids
102
No Kids
96
- $20k
110
$20k-40k
128
$40k-60k
103
$60k-80k
115
$80k-100k
94
$100k-125k
80
$125k +
55
No College
154
College
93
Adv. Degree
73

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Wrigleys Spearmint Basket Affinity & Size

brand
basket affinity
Wrigley's Extra 11.6x
Dasani 6.0x
Coca-Cola Zero 4.5x
Twizzlers 4.4x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
240

Where is Wrigleys Spearmint Purchased?

channels
index
Beauty
31
Club
187
Dollar
637
Drug
148
Food
57
Gas & Convenience
237
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.7x
Wrigley's Extra 1.7x
Blue Bonnet 1.7x
Gain 1.7x

How Did They Pay?

method
index
Cash
148
Credit
85
Debit
91
Food Stamps
106

When is Wrigleys Spearmint Purchased?

day of week
Sun
14.2%
Mon
16.1%
Tue
11.6%
Wed
12.9%
Thu
13.8%
Fri
14.3%
Sat
16.9%
time of day
Morning
18.7%
Noon
15.2%
Afternoon
32.5%
Evening
27.5%
Late
6.1%

Get More Wrigleys Spearmint Data

Contact us for the latest Wrigleys Spearmint consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Wrigleys Spearmint consumers switch to?

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Why do consumers stop buying Wrigleys Spearmint products?

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Which retailers do Wrigleys Spearmint shoppers prefer to shop at?

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What motivates consumers to try Wrigleys Spearmint products?

Research the Wrigleys Spearmint Target Market

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Who actually buys Wrigleys Spearmint? Do these consumers match the intended target market of Wrigleys Spearmint?

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What motivates the target market to purchase Wrigleys Spearmint?

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What other target market should Wrigleys Spearmint look at?

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Which other brands have a similar target market?

About Our Wrigleys Spearmint Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.