Wrigleys Winterfresh Consumer Insights

Who buys Wrigleys Winterfresh? A Wrigleys Winterfresh consumer is generally very low income, African American, and adolescent age. Wrigleys Winterfresh consumers are more likely to purchase Wrigleys Winterfresh during larger pantry stocking trips. Brands such as Wrigley's Extra, Listerine, and Weight Watchers Smart Ones also tend to be purchased in the same trip. Sample consumer insights data below.

Wrigleys Winterfresh Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.19
% of Basket $ (median)
7.0%
Total Basket $ (median)
$16.92

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Wrigleys Winterfresh Consumer Demographics

demographic
index
Female
94
Male
162
<24
288
25-34
94
35-44
93
45-54
92
55-64
102
65+
112
African American
193
Asian
114
Caucasian
91
Hispanic
128
demographic
index
Has Kids
94
No Kids
113
- $20k
153
$20k-40k
123
$40k-60k
104
$60k-80k
100
$80k-100k
77
$100k-125k
95
$125k +
57
No College
116
College
96
Adv. Degree
101

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Wrigleys Winterfresh Basket Affinity & Size

brand
basket affinity
Wrigley's Extra 18.6x
Listerine 12.0x
Weight Watchers Smart Ones 10.4x
Snickers 7.6x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
217

Where is Wrigleys Winterfresh Purchased?

channels
index
Club
185
Dollar
970
Drug
106
Food
83
Gas & Convenience
335
Mass
49
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.7x
Wrigley's Extra 1.7x
Monster Energy 1.6x
Kelloggs Frosted Flakes 1.6x

How Did They Pay?

method
index
Cash
124
Credit
99
Debit
89
Food Stamps
116

When is Wrigleys Winterfresh Purchased?

day of week
Sun
16.2%
Mon
10.9%
Tue
13.6%
Wed
12.3%
Thu
12.4%
Fri
16.4%
Sat
18.3%
time of day
Morning
18.3%
Noon
14.9%
Afternoon
32.3%
Evening
26.8%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Wrigleys Winterfresh consumers purchase?

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Why do Wrigleys Winterfresh consumers try new brands?

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Where do Wrigleys Winterfresh consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Wrigleys Winterfresh Target Market

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Who actually buys Wrigleys Winterfresh? Do these consumers match the intended target market of Wrigleys Winterfresh?

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What motivates the target market to purchase Wrigleys Winterfresh?

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What other target market should Wrigleys Winterfresh look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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