Wrigleys Winterfresh Consumer Insights

Who buys Wrigleys Winterfresh?

A Wrigleys Winterfresh consumer is generally very low income, African American, and adolescent age. Wrigleys Winterfresh consumers are more likely to purchase Wrigleys Winterfresh during larger pantry stocking trips. Brands such as Wrigley's Extra, Listerine, and Weight Watchers Smart Ones also tend to be purchased in the same trip. See sample consumer insights data below.

Wrigleys Winterfresh Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.19
% of Basket $ (median)
7.0%
Total Basket $ (median)
$16.92

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wrigleys Winterfresh Consumer Demographics

demographic
index
Female
94
Male
162
<24
288
25-34
94
35-44
93
45-54
92
55-64
102
65+
112
African American
193
Asian
114
Caucasian
91
Hispanic
128
demographic
index
Has Kids
94
No Kids
113
- $20k
153
$20k-40k
123
$40k-60k
104
$60k-80k
100
$80k-100k
77
$100k-125k
95
$125k +
57
No College
116
College
96
Adv. Degree
101

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Wrigleys Winterfresh Basket Affinity & Size

brand
basket affinity
Wrigley's Extra 18.6x
Listerine 12.0x
Weight Watchers Smart Ones 10.4x
Snickers 7.6x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
217

Where is Wrigleys Winterfresh Purchased?

channels
index
Club
185
Dollar
970
Drug
106
Food
83
Gas & Convenience
335
Mass
49
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.7x
Wrigley's Extra 1.7x
Monster Energy 1.6x
Kelloggs Frosted Flakes 1.6x

How Did They Pay?

method
index
Cash
124
Credit
99
Debit
89
Food Stamps
116

When is Wrigleys Winterfresh Purchased?

day of week
Sun
16.2%
Mon
10.9%
Tue
13.6%
Wed
12.3%
Thu
12.4%
Fri
16.4%
Sat
18.3%
time of day
Morning
18.3%
Noon
14.9%
Afternoon
32.3%
Evening
26.8%
Late
7.7%

Get More Wrigleys Winterfresh Data

Contact us for the latest Wrigleys Winterfresh consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Wrigleys Winterfresh consumers switch to?

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Why do consumers stop buying Wrigleys Winterfresh products?

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Which retailers do Wrigleys Winterfresh shoppers prefer to shop at?

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What motivates consumers to try Wrigleys Winterfresh products?

Research the Wrigleys Winterfresh Target Market

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Who actually buys Wrigleys Winterfresh? Do these consumers match the intended target market of Wrigleys Winterfresh?

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What motivates the target market to buy Wrigleys Winterfresh?

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What other target market should Wrigleys Winterfresh look at?

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Which other brands have a similar target market?

About Our Wrigleys Winterfresh Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.