Wyler's Consumer Insights

Who buys Wyler's? Wyler's consumers are generally slightly lower income, African American, and older age. Wyler's consumers are more likely to purchase Wyler's during larger pantry stocking trips. Brands such as Hawaiian Punch, Swanson, and Ro-Tel also tend to be purchased in the same trip. Sample consumer insights data below.

Wyler's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
4.1%
Total Basket $ (median)
$48.84

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Wyler's Consumer Demographics

demographic
index
Female
100
Male
99
<24
81
25-34
78
35-44
97
45-54
121
55-64
137
65+
118
African American
144
Asian
33
Caucasian
109
Hispanic
60
demographic
index
Has Kids
95
No Kids
110
- $20k
108
$20k-40k
107
$40k-60k
116
$60k-80k
105
$80k-100k
97
$100k-125k
91
$125k +
65
No College
125
College
98
Adv. Degree
82

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Wyler's Basket Affinity & Size

brand
basket affinity
Hawaiian Punch 7.4x
Swanson 5.8x
Ro-Tel 5.8x
Libby's 5.2x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
437

Where is Wyler's Purchased?

channels
index
Club
0
Dollar
1100
Drug
69
Food
95
Gas & Convenience
25
Mass
93
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Diet Mountain Dew 1.6x
Sunny Meadow 1.5x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
133
Credit
85
Debit
94
Food Stamps
143

When is Wyler's Purchased?

day of week
Sun
16.6%
Mon
13.4%
Tue
11.9%
Wed
13.0%
Thu
12.0%
Fri
14.7%
Sat
18.5%
time of day
Morning
15.7%
Noon
17.2%
Afternoon
35.0%
Evening
26.1%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Wyler's consumers purchase?

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Why do Wyler's consumers try new brands?

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Where do Wyler's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Wyler's Target Market

Arrow and target

Who actually buys Wyler's? Do these consumers match the intended target market of Wyler's?

Thought bubble

What motivates the target market to purchase Wyler's?

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What other target market should Wyler's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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