Wyler's Consumer Insights

Who buys Wyler's?

A Wyler's consumer is generally slightly lower income, African American, and older age. Wyler's consumers are more likely to purchase Wyler's during larger pantry stocking trips. Brands such as Hawaiian Punch, Swanson, and Ro-Tel also tend to be purchased in the same trip. See sample consumer insights data below.

Wyler's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.00
% of Basket $ (median)
4.1%
Total Basket $ (median)
$48.84

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wyler's Consumer Demographics

demographic
index
Female
100
Male
99
<24
81
25-34
78
35-44
97
45-54
121
55-64
137
65+
118
African American
144
Asian
33
Caucasian
109
Hispanic
60
demographic
index
Has Kids
95
No Kids
110
- $20k
108
$20k-40k
107
$40k-60k
116
$60k-80k
105
$80k-100k
97
$100k-125k
91
$125k +
65
No College
125
College
98
Adv. Degree
82

Understand Wyler's Consumer Behavior

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Wyler's Basket Affinity & Size

brand
basket affinity
Hawaiian Punch 7.4x
Swanson 5.8x
Ro-Tel 5.8x
Libby's 5.2x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
437

Where is Wyler's Purchased?

channels
index
Club
0
Dollar
1100
Drug
69
Food
95
Gas & Convenience
25
Mass
93
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Diet Mountain Dew 1.6x
Sunny Meadow 1.5x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
133
Credit
85
Debit
94
Food Stamps
143

When is Wyler's Purchased?

day of week
Sun
16.6%
Mon
13.4%
Tue
11.9%
Wed
13.0%
Thu
12.0%
Fri
14.7%
Sat
18.5%
time of day
Morning
15.7%
Noon
17.2%
Afternoon
35.0%
Evening
26.1%
Late
5.9%

Get More Wyler's Data

Contact us for the latest Wyler's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Wyler's consumers switch to?

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Why do consumers stop buying Wyler's products?

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Which retailers do Wyler's shoppers prefer to shop at?

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What motivates consumers to try Wyler's products?

Research the Wyler's Target Market

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Who actually buys Wyler's? Do these consumers match the intended target market of Wyler's?

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What motivates the target market to purchase Wyler's?

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What other target market should Wyler's look at?

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Which other brands have a similar target market?

About Our Wyler's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.