Wyler's Light Consumer Insights

Who buys Wyler's Light?

A Wyler's Light consumer is generally lower income, African American, and older age. Wyler's Light consumers are more likely to purchase Wyler's Light during larger pantry stocking trips. Brands such as Hawaiian Punch, Bar-S, and Armour also tend to be purchased in the same trip. See sample consumer insights data below.

Wyler's Light Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
5.5%
Total Basket $ (median)
$36.32

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wyler's Light Consumer Demographics

demographic
index
Female
101
Male
90
<24
89
25-34
65
35-44
105
45-54
128
55-64
129
65+
89
African American
231
Asian
26
Caucasian
101
Hispanic
97
demographic
index
Has Kids
96
No Kids
108
- $20k
116
$20k-40k
125
$40k-60k
122
$60k-80k
98
$80k-100k
80
$100k-125k
81
$125k +
62
No College
134
College
95
Adv. Degree
82

Understand Wyler's Light Consumer Behavior

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Wyler's Light Basket Affinity & Size

brand
basket affinity
Hawaiian Punch 27.9x
Bar-S 10.6x
Armour 9.3x
Hunt's Snack Pack 9.1x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
355

Where is Wyler's Light Purchased?

channels
index
Club
1
Dollar
1702
Drug
75
Food
184
Gas & Convenience
3
Mass
2
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 2.2x
Marlboro Gold Pack 2.0x
Diet Mountain Dew 2.0x
Marlboro 1.9x

How Did They Pay?

method
index
Cash
177
Credit
70
Debit
81
Food Stamps
170

When is Wyler's Light Purchased?

day of week
Sun
14.6%
Mon
12.0%
Tue
12.5%
Wed
12.8%
Thu
11.8%
Fri
15.2%
Sat
21.1%
time of day
Morning
18.9%
Noon
16.5%
Afternoon
31.9%
Evening
26.5%
Late
6.2%

About Our Wyler's Light Consumer Insights

How do we know who buys Wyler's Light? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Wyler's Light consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.