Wyler's Light Singles To Go! Consumer Insights

Who buys Wyler's Light Singles To Go!?

A Wyler's Light Singles To Go! consumer is generally very low income, African American, and older age. Wyler's Light Singles To Go! consumers are more likely to purchase Wyler's Light Singles To Go! during larger pantry stocking trips. Brands such as Hawaiian Punch, Kool-Aid, and Hunt's Snack Pack also tend to be purchased in the same trip. See sample consumer insights data below.

Wyler's Light Singles To Go! Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
4.3%
Total Basket $ (median)
$23.46

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wyler's Light Singles To Go! Consumer Demographics

demographic
index
Female
100
Male
102
<24
83
25-34
65
35-44
106
45-54
114
55-64
154
65+
96
African American
216
Asian
40
Caucasian
103
Hispanic
84
demographic
index
Has Kids
95
No Kids
112
- $20k
157
$20k-40k
119
$40k-60k
135
$60k-80k
99
$80k-100k
60
$100k-125k
83
$125k +
43
No College
157
College
90
Adv. Degree
80

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Wyler's Light Singles To Go! Basket Affinity & Size

brand
basket affinity
Hawaiian Punch 52.6x
Kool-Aid 8.5x
Hunt's Snack Pack 7.1x
Chef Boyardee 6.8x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
352

Where is Wyler's Light Singles To Go! Purchased?

channels
index
Dollar
1760
Drug
147
Food
31
Gas & Convenience
4
Mass
103
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 2.2x
Armour 2.0x
Diet Mountain Dew 2.0x
Marlboro Gold Pack 1.9x

How Did They Pay?

method
index
Cash
149
Credit
77
Debit
91
Food Stamps
170

When is Wyler's Light Singles To Go! Purchased?

day of week
Sun
16.2%
Mon
14.4%
Tue
12.7%
Wed
11.7%
Thu
13.8%
Fri
14.5%
Sat
16.7%
time of day
Morning
17.0%
Noon
17.0%
Afternoon
32.7%
Evening
25.9%
Late
7.3%

Get More Wyler's Light Singles To Go! Data

Better understand Wyler's Light Singles To Go! consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Wyler's Light Singles To Go! consumers switch to?

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Why do consumers stop buying Wyler's Light Singles To Go! products?

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What motivates consumers to try Wyler's Light Singles To Go! products?

Research the Wyler's Light Singles To Go! Target Market

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Who actually buys Wyler's Light Singles To Go!? Do these consumers match the intended target market of Wyler's Light Singles To Go!?

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What motivates the target market to buy Wyler's Light Singles To Go!?

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What other target market should Wyler's Light Singles To Go! look at?

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Which other brands have a similar target market?

About Our Wyler's Light Singles To Go! Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.