Wyler's Light Singles To Go! Consumer Insights

Who buys Wyler's Light Singles To Go!? Wyler's Light Singles To Go! consumers are generally very low income, African American, and older age. Wyler's Light Singles To Go! consumers are more likely to purchase Wyler's Light Singles To Go! during larger pantry stocking trips. Brands such as Hawaiian Punch, Kool-Aid, and Hunt's Snack Pack also tend to be purchased in the same trip. Sample consumer insights data below.

Wyler's Light Singles To Go! Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
4.3%
Total Basket $ (median)
$23.46

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Wyler's Light Singles To Go! Consumer Demographics

demographic
index
Female
100
Male
102
<24
83
25-34
65
35-44
106
45-54
114
55-64
154
65+
96
African American
216
Asian
40
Caucasian
103
Hispanic
84
demographic
index
Has Kids
95
No Kids
112
- $20k
157
$20k-40k
119
$40k-60k
135
$60k-80k
99
$80k-100k
60
$100k-125k
83
$125k +
43
No College
157
College
90
Adv. Degree
80

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Wyler's Light Singles To Go! Basket Affinity & Size

brand
basket affinity
Hawaiian Punch 52.6x
Kool-Aid 8.5x
Hunt's Snack Pack 7.1x
Chef Boyardee 6.8x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
352

Where is Wyler's Light Singles To Go! Purchased?

channels
index
Dollar
1760
Drug
147
Food
31
Gas & Convenience
4
Mass
103
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 2.2x
Armour 2.0x
Diet Mountain Dew 2.0x
Marlboro Gold Pack 1.9x

How Did They Pay?

method
index
Cash
149
Credit
77
Debit
91
Food Stamps
170

When is Wyler's Light Singles To Go! Purchased?

day of week
Sun
16.2%
Mon
14.4%
Tue
12.7%
Wed
11.7%
Thu
13.8%
Fri
14.5%
Sat
16.7%
time of day
Morning
17.0%
Noon
17.0%
Afternoon
32.7%
Evening
25.9%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Wyler's Light Singles To Go! consumers purchase?

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Why do Wyler's Light Singles To Go! consumers try new brands?

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Where do Wyler's Light Singles To Go! consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

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Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Wyler's Light Singles To Go! Target Market

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Who actually buys Wyler's Light Singles To Go!? Do these consumers match the intended target market of Wyler's Light Singles To Go!?

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What motivates the target market to purchase Wyler's Light Singles To Go!?

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What other target market should Wyler's Light Singles To Go! look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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