Xochitl Consumer Insights

Who buys Xochitl?

A Xochitl consumer is generally very high income, Caucasian, and upper middle age. Xochitl consumers are more likely to purchase Xochitl during larger pantry stocking trips. Brands such as Almond Breeze, Horizon Organic, and Sabra also tend to be purchased in the same trip. Sample consumer insights data below.

Xochitl Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.48
% of Basket $ (median)
5.8%
Total Basket $ (median)
$76.72

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Xochitl Consumer Demographics

demographic
index
Female
101
Male
87
<24
54
25-34
69
35-44
114
45-54
123
55-64
102
65+
75
African American
66
Asian
62
Caucasian
113
Hispanic
53
demographic
index
Has Kids
105
No Kids
89
- $20k
61
$20k-40k
54
$40k-60k
63
$60k-80k
90
$80k-100k
136
$100k-125k
125
$125k +
200
No College
41
College
106
Adv. Degree
140

Understand Xochitl Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Xochitl Basket Affinity & Size

brand
basket affinity
Almond Breeze 12.1x
Horizon Organic 11.0x
Sabra 9.0x
Goya 6.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
390

Where is Xochitl Purchased?

channels
index
Club
1
Dollar
1
Drug
20
Food
260
Gas & Convenience
8
Mass
24
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.8x
Eggland's Best 1.6x
Horizon Organic 1.6x
Smart Balance 1.6x

How Did They Pay?

method
index
Cash
84
Credit
146
Debit
75
Food Stamps
36

When is Xochitl Purchased?

day of week
Sun
18.0%
Mon
12.6%
Tue
12.2%
Wed
10.6%
Thu
12.2%
Fri
16.2%
Sat
18.2%
time of day
Morning
14.1%
Noon
18.2%
Afternoon
37.4%
Evening
25.8%
Late
4.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Xochitl consumers purchase?

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Why do Xochitl consumers try new brands?

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Where do Xochitl consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Xochitl Target Market

Arrow and target

Who actually buys Xochitl? Do these consumers match the intended target market of Xochitl?

Thought bubble

What motivates the target market to purchase Xochitl?

magnifying glass

What other target market should Xochitl look at?

venn diagram

Which other brands have a similar target market?

About Our Xochitl Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.