Xochitl Consumer Insights

Who buys Xochitl?

A Xochitl consumer is generally very high income, Caucasian, and upper middle age. Xochitl consumers are more likely to purchase Xochitl during larger pantry stocking trips. Brands such as Almond Breeze, Horizon Organic, and Sabra also tend to be purchased in the same trip. See sample consumer insights data below.

Xochitl Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.48
% of Basket $ (median)
5.8%
Total Basket $ (median)
$76.72

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Xochitl Consumer Demographics

demographic
index
Female
101
Male
87
<24
54
25-34
69
35-44
114
45-54
123
55-64
102
65+
75
African American
66
Asian
62
Caucasian
113
Hispanic
53
demographic
index
Has Kids
105
No Kids
89
- $20k
61
$20k-40k
54
$40k-60k
63
$60k-80k
90
$80k-100k
136
$100k-125k
125
$125k +
200
No College
41
College
106
Adv. Degree
140

Understand Xochitl Consumer Behavior

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Xochitl Basket Affinity & Size

brand
basket affinity
Almond Breeze 12.1x
Horizon Organic 11.0x
Sabra 9.0x
Goya 6.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
390

Where is Xochitl Purchased?

channels
index
Club
1
Dollar
1
Drug
20
Food
260
Gas & Convenience
8
Mass
24
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.8x
Eggland's Best 1.6x
Horizon Organic 1.6x
Smart Balance 1.6x

How Did They Pay?

method
index
Cash
84
Credit
146
Debit
75
Food Stamps
36

When is Xochitl Purchased?

day of week
Sun
18.0%
Mon
12.6%
Tue
12.2%
Wed
10.6%
Thu
12.2%
Fri
16.2%
Sat
18.2%
time of day
Morning
14.1%
Noon
18.2%
Afternoon
37.4%
Evening
25.8%
Late
4.5%

Get More Xochitl Data

Contact us for the latest Xochitl consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Xochitl consumers switch to?

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Why do consumers stop buying Xochitl products?

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Which retailers do Xochitl shoppers prefer to shop at?

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What motivates consumers to try Xochitl products?

Research the Xochitl Target Market

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Who actually buys Xochitl? Do these consumers match the intended target market of Xochitl?

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What motivates the target market to buy Xochitl?

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What other target market should Xochitl look at?

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Which other brands have a similar target market?

About Our Xochitl Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.