Xtra Consumer Insights

Who buys Xtra?

A Xtra consumer is generally very low income, African American, and adolescent age. Xtra consumers are more likely to purchase Xtra during larger pantry stocking trips. Brands such as Dawn, Gain, and Angel Soft also tend to be purchased in the same trip. See sample consumer insights data below.

Xtra Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
15.5%
Total Basket $ (median)
$19.41

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Xtra Consumer Demographics

demographic
index
Female
100
Male
101
<24
135
25-34
113
35-44
84
45-54
107
55-64
101
65+
102
African American
200
Asian
74
Caucasian
96
Hispanic
110
demographic
index
Has Kids
97
No Kids
108
- $20k
180
$20k-40k
150
$40k-60k
117
$60k-80k
90
$80k-100k
70
$100k-125k
59
$125k +
41
No College
163
College
94
Adv. Degree
56

Understand Xtra Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Xtra Basket Affinity & Size

brand
basket affinity
Dawn 9.9x
Gain 6.5x
Angel Soft 6.2x
Scott 6.1x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
212

Where is Xtra Purchased?

channels
index
Club
1
Dollar
940
Drug
355
Food
59
Gas & Convenience
8
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.6x
Blue Bonnet 1.6x
Marlboro 1.6x
Angel Soft 1.5x

How Did They Pay?

method
index
Cash
169
Credit
72
Debit
91
Food Stamps
107

When is Xtra Purchased?

day of week
Sun
16.3%
Mon
12.4%
Tue
12.0%
Wed
12.0%
Thu
13.0%
Fri
15.4%
Sat
18.9%
time of day
Morning
16.6%
Noon
17.1%
Afternoon
33.6%
Evening
26.3%
Late
6.4%

About Our Xtra Consumer Insights

How do we know who buys Xtra? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Xtra consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.