Xtra Consumer Insights

Who buys Xtra? Xtra consumers are generally very low income, African American, and adolescent age. Xtra consumers are more likely to purchase Xtra during larger pantry stocking trips. Brands such as Dawn, Gain, and Angel Soft also tend to be purchased in the same trip. Sample consumer insights data below.

Xtra Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
15.5%
Total Basket $ (median)
$19.41

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Xtra Consumer Demographics

demographic
index
Female
100
Male
101
<24
135
25-34
113
35-44
84
45-54
107
55-64
101
65+
102
African American
200
Asian
74
Caucasian
96
Hispanic
110
demographic
index
Has Kids
97
No Kids
108
- $20k
180
$20k-40k
150
$40k-60k
117
$60k-80k
90
$80k-100k
70
$100k-125k
59
$125k +
41
No College
163
College
94
Adv. Degree
56

Understand Xtra Consumer Behavior

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Xtra Basket Affinity & Size

brand
basket affinity
Dawn 9.9x
Gain 6.5x
Angel Soft 6.2x
Scott 6.1x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
212

Where is Xtra Purchased?

channels
index
Club
1
Dollar
940
Drug
355
Food
59
Gas & Convenience
8
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.6x
Blue Bonnet 1.6x
Marlboro 1.6x
Angel Soft 1.5x

How Did They Pay?

method
index
Cash
169
Credit
72
Debit
91
Food Stamps
107

When is Xtra Purchased?

day of week
Sun
16.3%
Mon
12.4%
Tue
12.0%
Wed
12.0%
Thu
13.0%
Fri
15.4%
Sat
18.9%
time of day
Morning
16.6%
Noon
17.1%
Afternoon
33.6%
Evening
26.3%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Xtra consumers purchase?

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Why do Xtra consumers try new brands?

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Where do Xtra consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Xtra Target Market

Arrow and target

Who actually buys Xtra? Do these consumers match the intended target market of Xtra?

Thought bubble

What motivates the target market to purchase Xtra?

magnifying glass

What other target market should Xtra look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us