Xtra Plus Oxi Clean Consumer Insights

Who buys Xtra Plus Oxi Clean? A Xtra Plus Oxi Clean consumer is generally very low income, African American, and older age. Xtra Plus Oxi Clean consumers are more likely to purchase Xtra Plus Oxi Clean during larger pantry stocking trips. Brands such as Gain, Angel Soft, and Maxwell House also tend to be purchased in the same trip. Sample consumer insights data below.

Xtra Plus Oxi Clean Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.00
% of Basket $ (median)
12.8%
Total Basket $ (median)
$38.91

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Xtra Plus Oxi Clean Consumer Demographics

demographic
index
Female
97
Male
129
<24
107
25-34
99
35-44
85
45-54
119
55-64
128
65+
93
African American
179
Asian
38
Caucasian
103
Hispanic
97
demographic
index
Has Kids
95
No Kids
112
- $20k
162
$20k-40k
154
$40k-60k
130
$60k-80k
80
$80k-100k
61
$100k-125k
71
$125k +
37
No College
166
College
92
Adv. Degree
61

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Xtra Plus Oxi Clean Basket Affinity & Size

brand
basket affinity
Gain 8.7x
Angel Soft 8.7x
Maxwell House 8.4x
Scott 7.6x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
298

Where is Xtra Plus Oxi Clean Purchased?

channels
index
Dollar
1670
Drug
90
Food
63
Gas & Convenience
3
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 2.0x
Hawaiian Punch 1.8x
Utz 1.8x
Maxwell House 1.8x

How Did They Pay?

method
index
Cash
180
Credit
68
Debit
91
Food Stamps
101

When is Xtra Plus Oxi Clean Purchased?

day of week
Sun
15.7%
Mon
12.8%
Tue
10.8%
Wed
11.7%
Thu
13.4%
Fri
15.6%
Sat
20.0%
time of day
Morning
17.0%
Noon
18.1%
Afternoon
33.0%
Evening
25.8%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Xtra Plus Oxi Clean consumers purchase?

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Why do Xtra Plus Oxi Clean consumers try new brands?

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Where do Xtra Plus Oxi Clean consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Xtra Plus Oxi Clean Target Market

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Who actually buys Xtra Plus Oxi Clean? Do these consumers match the intended target market of Xtra Plus Oxi Clean?

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What motivates the target market to purchase Xtra Plus Oxi Clean?

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What other target market should Xtra Plus Oxi Clean look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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