Xtra Plus Oxi Clean Consumer Insights

Who buys Xtra Plus Oxi Clean?

A Xtra Plus Oxi Clean consumer is generally very low income, African American, and older age. Xtra Plus Oxi Clean consumers are more likely to purchase Xtra Plus Oxi Clean during larger pantry stocking trips. Brands such as Gain, Angel Soft, and Maxwell House also tend to be purchased in the same trip. See sample consumer insights data below.

Xtra Plus Oxi Clean Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.00
% of Basket $ (median)
12.8%
Total Basket $ (median)
$38.91

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Xtra Plus Oxi Clean Consumer Demographics

demographic
index
Female
97
Male
129
<24
107
25-34
99
35-44
85
45-54
119
55-64
128
65+
93
African American
179
Asian
38
Caucasian
103
Hispanic
97
demographic
index
Has Kids
95
No Kids
112
- $20k
162
$20k-40k
154
$40k-60k
130
$60k-80k
80
$80k-100k
61
$100k-125k
71
$125k +
37
No College
166
College
92
Adv. Degree
61

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Xtra Plus Oxi Clean Basket Affinity & Size

brand
basket affinity
Gain 8.7x
Angel Soft 8.7x
Maxwell House 8.4x
Scott 7.6x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
298

Where is Xtra Plus Oxi Clean Purchased?

channels
index
Dollar
1670
Drug
90
Food
63
Gas & Convenience
3
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 2.0x
Hawaiian Punch 1.8x
Utz 1.8x
Maxwell House 1.8x

How Did They Pay?

method
index
Cash
180
Credit
68
Debit
91
Food Stamps
101

When is Xtra Plus Oxi Clean Purchased?

day of week
Sun
15.7%
Mon
12.8%
Tue
10.8%
Wed
11.7%
Thu
13.4%
Fri
15.6%
Sat
20.0%
time of day
Morning
17.0%
Noon
18.1%
Afternoon
33.0%
Evening
25.8%
Late
6.0%

Get More Xtra Plus Oxi Clean Data

Contact us for the latest Xtra Plus Oxi Clean consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Xtra Plus Oxi Clean consumers switch to?

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Why do consumers stop buying Xtra Plus Oxi Clean products?

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Which retailers do Xtra Plus Oxi Clean shoppers prefer to shop at?

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What motivates consumers to try Xtra Plus Oxi Clean products?

Research the Xtra Plus Oxi Clean Target Market

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Who actually buys Xtra Plus Oxi Clean? Do these consumers match the intended target market of Xtra Plus Oxi Clean?

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What motivates the target market to buy Xtra Plus Oxi Clean?

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What other target market should Xtra Plus Oxi Clean look at?

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Which other brands have a similar target market?

About Our Xtra Plus Oxi Clean Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.