Xtra Scentsations Consumer Insights

Who buys Xtra Scentsations?

A Xtra Scentsations consumer is generally very low income, African American, and adolescent age. Xtra Scentsations consumers are more likely to purchase Xtra Scentsations during larger pantry stocking trips. Brands such as Gain, Angel Soft, and Blue Bonnet also tend to be purchased in the same trip. See sample consumer insights data below.

Xtra Scentsations Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.29
% of Basket $ (median)
9.8%
Total Basket $ (median)
$53.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Xtra Scentsations Consumer Demographics

demographic
index
Female
100
Male
97
<24
131
25-34
115
35-44
82
45-54
107
55-64
115
65+
81
African American
172
Asian
58
Caucasian
101
Hispanic
100
demographic
index
Has Kids
101
No Kids
97
- $20k
175
$20k-40k
160
$40k-60k
125
$60k-80k
85
$80k-100k
75
$100k-125k
43
$125k +
34
No College
179
College
91
Adv. Degree
48

Understand Xtra Scentsations Consumer Behavior

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Xtra Scentsations Basket Affinity & Size

brand
basket affinity
Gain 10.6x
Angel Soft 8.4x
Blue Bonnet 6.7x
Dawn 6.4x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
325

Where is Xtra Scentsations Purchased?

channels
index
Dollar
1318
Drug
16
Food
11
Gas & Convenience
3
Mass
155
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.0x
Bar-S 1.8x
Blue Bonnet 1.8x
Hawaiian Punch 1.7x

How Did They Pay?

method
index
Cash
151
Credit
73
Debit
98
Food Stamps
122

When is Xtra Scentsations Purchased?

day of week
Sun
17.0%
Mon
11.5%
Tue
12.2%
Wed
11.8%
Thu
13.1%
Fri
15.6%
Sat
18.9%
time of day
Morning
15.4%
Noon
18.1%
Afternoon
33.3%
Evening
26.2%
Late
7.0%

About Our Xtra Scentsations Consumer Insights

How do we know who buys Xtra Scentsations? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Xtra Scentsations consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.