Xtra Scentsations Consumer Insights

Who buys Xtra Scentsations? A Xtra Scentsations consumer is generally very low income, African American, and adolescent age. Xtra Scentsations consumers are more likely to purchase Xtra Scentsations during larger pantry stocking trips. Brands such as Gain, Angel Soft, and Blue Bonnet also tend to be purchased in the same trip. Sample consumer insights data below.

Xtra Scentsations Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.29
% of Basket $ (median)
9.8%
Total Basket $ (median)
$53.78

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Xtra Scentsations Consumer Demographics

demographic
index
Female
100
Male
97
<24
131
25-34
115
35-44
82
45-54
107
55-64
115
65+
81
African American
172
Asian
58
Caucasian
101
Hispanic
100
demographic
index
Has Kids
101
No Kids
97
- $20k
175
$20k-40k
160
$40k-60k
125
$60k-80k
85
$80k-100k
75
$100k-125k
43
$125k +
34
No College
179
College
91
Adv. Degree
48

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Xtra Scentsations Basket Affinity & Size

brand
basket affinity
Gain 10.6x
Angel Soft 8.4x
Blue Bonnet 6.7x
Dawn 6.4x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
325

Where is Xtra Scentsations Purchased?

channels
index
Dollar
1318
Drug
16
Food
11
Gas & Convenience
3
Mass
155
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.0x
Bar-S 1.8x
Blue Bonnet 1.8x
Hawaiian Punch 1.7x

How Did They Pay?

method
index
Cash
151
Credit
73
Debit
98
Food Stamps
122

When is Xtra Scentsations Purchased?

day of week
Sun
17.0%
Mon
11.5%
Tue
12.2%
Wed
11.8%
Thu
13.1%
Fri
15.6%
Sat
18.9%
time of day
Morning
15.4%
Noon
18.1%
Afternoon
33.3%
Evening
26.2%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Xtra Scentsations consumers purchase?

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Why do Xtra Scentsations consumers try new brands?

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Where do Xtra Scentsations consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Xtra Scentsations Target Market

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Who actually buys Xtra Scentsations? Do these consumers match the intended target market of Xtra Scentsations?

Thought bubble

What motivates the target market to purchase Xtra Scentsations?

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What other target market should Xtra Scentsations look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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