Maruchan Yakisoba Consumer Insights

Who buys Maruchan Yakisoba?

A Maruchan Yakisoba consumer is generally very low income, Asian, and adolescent age. Maruchan Yakisoba consumers are more likely to purchase Maruchan Yakisoba during larger pantry stocking trips. Brands such as Maruchan Ramen, Totino's Pizza Rolls, and Totino's Party Pizza also tend to be purchased in the same trip. See sample consumer insights data below.

Maruchan Yakisoba Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.30
% of Basket $ (median)
5.4%
Total Basket $ (median)
$42.61

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Maruchan Yakisoba Consumer Demographics

demographic
index
Female
100
Male
96
<24
112
25-34
101
35-44
96
45-54
106
55-64
104
65+
80
African American
138
Asian
256
Caucasian
80
Hispanic
121
demographic
index
Has Kids
103
No Kids
92
- $20k
124
$20k-40k
119
$40k-60k
104
$60k-80k
106
$80k-100k
85
$100k-125k
95
$125k +
64
No College
113
College
101
Adv. Degree
82

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Maruchan Yakisoba Basket Affinity & Size

brand
basket affinity
Maruchan Ramen 17.9x
Totino's Pizza Rolls 5.5x
Totino's Party Pizza 5.4x
Chef Boyardee 4.5x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
433

Where is Maruchan Yakisoba Purchased?

channels
index
Club
302
Dollar
6
Drug
32
Food
130
Gas & Convenience
7
Mass
49
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Arizona (Beverage) 1.4x
Huggies 1.4x
Red Bull 1.4x
Maruchan Ramen 1.4x

How Did They Pay?

method
index
Cash
115
Credit
93
Debit
92
Food Stamps
168

When is Maruchan Yakisoba Purchased?

day of week
Sun
17.5%
Mon
13.7%
Tue
12.9%
Wed
13.4%
Thu
12.6%
Fri
13.2%
Sat
16.8%
time of day
Morning
12.5%
Noon
19.1%
Afternoon
34.4%
Evening
27.7%
Late
6.2%

About Our Maruchan Yakisoba Consumer Insights

How do we know who buys Maruchan Yakisoba? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Maruchan Yakisoba consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.