Maruchan Yakisoba Consumer Insights

Who buys Maruchan Yakisoba? A Maruchan Yakisoba consumer is generally very low income, Asian, and adolescent age. Maruchan Yakisoba consumers are more likely to purchase Maruchan Yakisoba during larger pantry stocking trips. Brands such as Maruchan Ramen, Totino's Pizza Rolls, and Totino's Party Pizza also tend to be purchased in the same trip. Sample consumer insights data below.

Maruchan Yakisoba Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.30
% of Basket $ (median)
5.4%
Total Basket $ (median)
$42.61

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Maruchan Yakisoba Consumer Demographics

demographic
index
Female
100
Male
96
<24
112
25-34
101
35-44
96
45-54
106
55-64
104
65+
80
African American
138
Asian
256
Caucasian
80
Hispanic
121
demographic
index
Has Kids
103
No Kids
92
- $20k
124
$20k-40k
119
$40k-60k
104
$60k-80k
106
$80k-100k
85
$100k-125k
95
$125k +
64
No College
113
College
101
Adv. Degree
82

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Maruchan Yakisoba Basket Affinity & Size

brand
basket affinity
Maruchan Ramen 17.9x
Totino's Pizza Rolls 5.5x
Totino's Party Pizza 5.4x
Chef Boyardee 4.5x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
433

Where is Maruchan Yakisoba Purchased?

channels
index
Club
302
Dollar
6
Drug
32
Food
130
Gas & Convenience
7
Mass
49
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Arizona (Beverage) 1.4x
Huggies 1.4x
Red Bull 1.4x
Maruchan Ramen 1.4x

How Did They Pay?

method
index
Cash
115
Credit
93
Debit
92
Food Stamps
168

When is Maruchan Yakisoba Purchased?

day of week
Sun
17.5%
Mon
13.7%
Tue
12.9%
Wed
13.4%
Thu
12.6%
Fri
13.2%
Sat
16.8%
time of day
Morning
12.5%
Noon
19.1%
Afternoon
34.4%
Evening
27.7%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Maruchan Yakisoba consumers purchase?

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Why do Maruchan Yakisoba consumers try new brands?

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Where do Maruchan Yakisoba consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Maruchan Yakisoba Target Market

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Who actually buys Maruchan Yakisoba? Do these consumers match the intended target market of Maruchan Yakisoba?

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What motivates the target market to purchase Maruchan Yakisoba?

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What other target market should Maruchan Yakisoba look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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