Yakult Consumer Insights

Who buys Yakult?

A Yakult consumer is generally very low income, Asian, and adolescent age. Yakult consumers are more likely to purchase Yakult during larger pantry stocking trips. Brands such as King's Hawaiian, Farmers Market, and Dannon Danimals also tend to be purchased in the same trip. See sample consumer insights data below.

Yakult Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
6.7%
Total Basket $ (median)
$44.70

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Yakult Consumer Demographics

demographic
index
Female
94
Male
155
<24
184
25-34
122
35-44
111
45-54
65
55-64
56
65+
23
African American
73
Asian
624
Caucasian
29
Hispanic
231
demographic
index
Has Kids
101
No Kids
97
- $20k
150
$20k-40k
100
$40k-60k
91
$60k-80k
109
$80k-100k
73
$100k-125k
87
$125k +
110
No College
94
College
101
Adv. Degree
101

Understand Yakult Consumer Behavior

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Yakult Basket Affinity & Size

brand
basket affinity
King's Hawaiian 19.4x
Farmers Market 11.0x
Dannon Danimals 10.7x
Jennie-O 8.9x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
205
Pantry Stocking (21+ Items)
391

Where is Yakult Purchased?

channels
index
Club
20
Food
129
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 2.2x
Oroweat 2.0x
Marlboro Gold Pack 2.0x
Fresh Selections 2.0x

How Did They Pay?

method
index
Cash
112
Credit
122
Debit
70
Food Stamps
156

When is Yakult Purchased?

day of week
Sun
20.2%
Mon
14.3%
Tue
12.4%
Wed
9.9%
Thu
12.4%
Fri
14.6%
Sat
16.3%
time of day
Morning
12.9%
Noon
13.9%
Afternoon
30.6%
Evening
34.1%
Late
8.5%

Get More Yakult Data

Contact us for the latest Yakult consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Yakult consumers switch to?

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Why do consumers stop buying Yakult products?

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Which retailers do Yakult shoppers prefer to shop at?

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What motivates consumers to try Yakult products?

Research the Yakult Target Market

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Who actually buys Yakult? Do these consumers match the intended target market of Yakult?

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What motivates the target market to buy Yakult?

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What other target market should Yakult look at?

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Which other brands have a similar target market?

About Our Yakult Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.