Yardley Consumer Insights

Who buys Yardley?

A Yardley consumer is generally very low income, African American, and adolescent age. Yardley consumers are more likely to purchase Yardley during larger pantry stocking trips. Brands such as Colgate, Cottonelle, and Goya also tend to be purchased in the same trip. See sample consumer insights data below.

Yardley Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.00
% of Basket $ (median)
11.0%
Total Basket $ (median)
$18.14

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Yardley Consumer Demographics

demographic
index
Female
101
Male
90
<24
120
25-34
115
35-44
88
45-54
99
55-64
103
65+
95
African American
273
Asian
167
Caucasian
77
Hispanic
145
demographic
index
Has Kids
89
No Kids
125
- $20k
150
$20k-40k
109
$40k-60k
103
$60k-80k
120
$80k-100k
76
$100k-125k
83
$125k +
63
No College
97
College
104
Adv. Degree
82

Understand Yardley Consumer Behavior

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Yardley Basket Affinity & Size

brand
basket affinity
Colgate 16.1x
Cottonelle 13.3x
Goya 8.8x
Planters 8.4x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
238

Where is Yardley Purchased?

channels
index
Beauty
88
Dollar
782
Drug
776
Food
65
Gas & Convenience
48
Mass
24
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cottonelle 1.6x
Scott 1.6x
Arizona (Beverage) 1.5x
Canada Dry 1.5x

How Did They Pay?

method
index
Cash
208
Credit
74
Debit
79
Food Stamps
35

When is Yardley Purchased?

day of week
Sun
15.5%
Mon
12.1%
Tue
12.2%
Wed
14.7%
Thu
14.2%
Fri
13.8%
Sat
17.5%
time of day
Morning
15.9%
Noon
17.0%
Afternoon
33.0%
Evening
26.9%
Late
7.3%

Get More Yardley Data

Contact us for the latest Yardley consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Yardley consumers switch to?

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Why do consumers stop buying Yardley products?

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Which retailers do Yardley shoppers prefer to shop at?

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What motivates consumers to try Yardley products?

Research the Yardley Target Market

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Who actually buys Yardley? Do these consumers match the intended target market of Yardley?

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What motivates the target market to buy Yardley?

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What other target market should Yardley look at?

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Which other brands have a similar target market?

About Our Yardley Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.