Yardley London Consumer Insights

Who buys Yardley London? Yardley London consumers are generally very low income, African American, and adolescent age. Yardley London consumers are more likely to purchase Yardley London during larger pantry stocking trips. Brands such as Olay, Cottonelle, and CoverGirl also tend to be purchased in the same trip. Sample consumer insights data below.

Yardley London Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
8.6%
Total Basket $ (median)
$22.93

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Yardley London Consumer Demographics

demographic
index
Female
101
Male
89
<24
180
25-34
103
35-44
94
45-54
91
55-64
113
65+
106
African American
294
Asian
189
Caucasian
73
Hispanic
135
demographic
index
Has Kids
88
No Kids
128
- $20k
185
$20k-40k
113
$40k-60k
113
$60k-80k
108
$80k-100k
57
$100k-125k
89
$125k +
53
No College
90
College
108
Adv. Degree
74

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Yardley London Basket Affinity & Size

brand
basket affinity
Olay 15.6x
Cottonelle 11.2x
CoverGirl 10.6x
Softsoap 9.9x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
109
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
183

Where is Yardley London Purchased?

channels
index
Beauty
33
Dollar
249
Drug
958
Food
12
Mass
60
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Scott 1.8x
Jennie-O 1.6x
Goya 1.5x
Cottonelle 1.5x

How Did They Pay?

method
index
Cash
197
Credit
68
Debit
91
Food Stamps
36

When is Yardley London Purchased?

day of week
Sun
13.9%
Mon
12.1%
Tue
12.5%
Wed
17.8%
Thu
12.4%
Fri
12.7%
Sat
18.6%
time of day
Morning
12.6%
Noon
19.9%
Afternoon
31.9%
Evening
28.1%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Yardley London consumers purchase?

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Why do Yardley London consumers try new brands?

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Where do Yardley London consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Yardley London Target Market

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Who actually buys Yardley London? Do these consumers match the intended target market of Yardley London?

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What motivates the target market to purchase Yardley London?

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What other target market should Yardley London look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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