Yasso Consumer Insights

Who buys Yasso?

A Yasso consumer is generally very high income, Caucasian, and senior age. Yasso consumers are more likely to purchase Yasso during larger pantry stocking trips. Brands such as Lean Cuisine, Dannon Oikos, and Almond Breeze also tend to be purchased in the same trip. See sample consumer insights data below.

Yasso Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.49
% of Basket $ (median)
7.0%
Total Basket $ (median)
$64.56

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Yasso Consumer Demographics

demographic
index
Female
97
Male
133
<24
123
25-34
85
35-44
93
45-54
100
55-64
107
65+
304
African American
72
Asian
51
Caucasian
109
Hispanic
87
demographic
index
Has Kids
83
No Kids
137
- $20k
58
$20k-40k
81
$40k-60k
81
$60k-80k
117
$80k-100k
99
$100k-125k
101
$125k +
160
No College
80
College
97
Adv. Degree
138

Understand Yasso Consumer Behavior

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Yasso Basket Affinity & Size

brand
basket affinity
Lean Cuisine 11.2x
Dannon Oikos 11.1x
Almond Breeze 7.7x
Arnold 6.4x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
432

Where is Yasso Purchased?

channels
index
Club
7
Drug
31
Food
191
Mass
72
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.8x
Dannon Oikos 1.8x
General Mills Fiber One 1.7x
Almond Breeze 1.7x

How Did They Pay?

method
index
Cash
77
Credit
127
Debit
93
Food Stamps
65

When is Yasso Purchased?

day of week
Sun
18.3%
Mon
12.9%
Tue
13.5%
Wed
11.8%
Thu
12.2%
Fri
14.8%
Sat
16.4%
time of day
Morning
14.0%
Noon
14.3%
Afternoon
36.3%
Evening
30.0%
Late
5.4%

Get More Yasso Data

Contact us for the latest Yasso consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Yasso consumers switch to?

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Why do consumers stop buying Yasso products?

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Which retailers do Yasso shoppers prefer to shop at?

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What motivates consumers to try Yasso products?

Research the Yasso Target Market

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Who actually buys Yasso? Do these consumers match the intended target market of Yasso?

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What motivates the target market to buy Yasso?

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What other target market should Yasso look at?

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Which other brands have a similar target market?

About Our Yasso Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.