Yellow Tail Consumer Insights

Who buys Yellow Tail? Yellow Tail consumers are generally very high income, Caucasian, and senior age. Yellow Tail consumers are more likely to purchase Yellow Tail during larger pantry stocking trips. Brands such as Ocean Spray, Charmin, and Bud Light also tend to be purchased in the same trip. Sample consumer insights data below.

Yellow Tail Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.99
% of Basket $ (median)
21.0%
Total Basket $ (median)
$42.81

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Yellow Tail Consumer Demographics

demographic
index
Female
100
Male
101
<24
70
25-34
97
35-44
94
45-54
106
55-64
121
65+
137
African American
76
Asian
72
Caucasian
108
Hispanic
72
demographic
index
Has Kids
87
No Kids
128
- $20k
62
$20k-40k
87
$40k-60k
93
$60k-80k
100
$80k-100k
94
$100k-125k
114
$125k +
147
No College
59
College
103
Adv. Degree
134

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Yellow Tail Basket Affinity & Size

brand
basket affinity
Ocean Spray 5.3x
Charmin 4.9x
Bud Light 4.8x
Gain 4.8x
basket size
index
Urgent Need (1-2 Items)
53
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
213

Where is Yellow Tail Purchased?

channels
index
Club
32
Dollar
6
Drug
131
Food
165
Gas & Convenience
84
Mass
68
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.5x
Marlboro Gold Pack 1.5x
Sabra 1.5x
Marlboro 1.5x

How Did They Pay?

method
index
Cash
91
Credit
128
Debit
90
Food Stamps
20

When is Yellow Tail Purchased?

day of week
Sun
12.5%
Mon
10.7%
Tue
12.7%
Wed
13.0%
Thu
13.3%
Fri
17.5%
Sat
20.4%
time of day
Morning
9.1%
Noon
13.3%
Afternoon
36.5%
Evening
34.9%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Yellow Tail consumers purchase?

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Why do Yellow Tail consumers try new brands?

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Where do Yellow Tail consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Yellow Tail Target Market

Arrow and target

Who actually buys Yellow Tail? Do these consumers match the intended target market of Yellow Tail?

Thought bubble

What motivates the target market to purchase Yellow Tail?

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What other target market should Yellow Tail look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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