Yellow Tail Consumer Insights

Who buys Yellow Tail?

A Yellow Tail consumer is generally very high income, Caucasian, and senior age. Yellow Tail consumers are more likely to purchase Yellow Tail during larger pantry stocking trips. Brands such as Ocean Spray, Charmin, and Bud Light also tend to be purchased in the same trip. See sample consumer insights data below.

Yellow Tail Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$8.99
% of Basket $ (median)
21.0%
Total Basket $ (median)
$42.81

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Yellow Tail Consumer Demographics

demographic
index
Female
100
Male
101
<24
70
25-34
97
35-44
94
45-54
106
55-64
121
65+
137
African American
76
Asian
72
Caucasian
108
Hispanic
72
demographic
index
Has Kids
87
No Kids
128
- $20k
62
$20k-40k
87
$40k-60k
93
$60k-80k
100
$80k-100k
94
$100k-125k
114
$125k +
147
No College
59
College
103
Adv. Degree
134

Understand Yellow Tail Consumer Behavior

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Yellow Tail Basket Affinity & Size

brand
basket affinity
Ocean Spray 5.3x
Charmin 4.9x
Bud Light 4.8x
Gain 4.8x
basket size
index
Urgent Need (1-2 Items)
53
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
213

Where is Yellow Tail Purchased?

channels
index
Club
32
Dollar
6
Drug
131
Food
165
Gas & Convenience
84
Mass
68
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.5x
Marlboro Gold Pack 1.5x
Sabra 1.5x
Marlboro 1.5x

How Did They Pay?

method
index
Cash
91
Credit
128
Debit
90
Food Stamps
20

When is Yellow Tail Purchased?

day of week
Sun
12.5%
Mon
10.7%
Tue
12.7%
Wed
13.0%
Thu
13.3%
Fri
17.5%
Sat
20.4%
time of day
Morning
9.1%
Noon
13.3%
Afternoon
36.5%
Evening
34.9%
Late
6.2%

Get More Yellow Tail Data

Contact us for the latest Yellow Tail consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Yellow Tail consumers switch to?

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Why do consumers stop buying Yellow Tail products?

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Which retailers do Yellow Tail shoppers prefer to shop at?

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What motivates consumers to try Yellow Tail products?

Research the Yellow Tail Target Market

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Who actually buys Yellow Tail? Do these consumers match the intended target market of Yellow Tail?

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What motivates the target market to purchase Yellow Tail?

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What other target market should Yellow Tail look at?

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Which other brands have a similar target market?

About Our Yellow Tail Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.