Yes To Consumer Insights

Who buys Yes To? Yes To consumers are generally very low income, Asian, and adolescent age. Yes To consumers are more likely to purchase Yes To during larger pantry stocking trips. Brands such as Archer Farms, Neutrogena, and Glade also tend to be purchased in the same trip. Sample consumer insights data below.

Yes To Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.38
% of Basket $ (median)
17.5%
Total Basket $ (median)
$30.77

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Yes To Consumer Demographics

demographic
index
Female
104
Male
61
<24
204
25-34
145
35-44
88
45-54
79
55-64
45
65+
30
African American
83
Asian
245
Caucasian
85
Hispanic
111
demographic
index
Has Kids
89
No Kids
124
- $20k
156
$20k-40k
115
$40k-60k
90
$60k-80k
95
$80k-100k
89
$100k-125k
91
$125k +
88
No College
68
College
107
Adv. Degree
103

Understand Yes To Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Yes To Basket Affinity & Size

brand
basket affinity
Archer Farms 17.8x
Neutrogena 16.0x
Glade 11.5x
TRESemme 10.2x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
194

Where is Yes To Purchased?

channels
index
Beauty
1110
Club
4
Dollar
0
Drug
419
Food
6
Gas & Convenience
2
Mass
148
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Archer Farms 1.8x
Horizon Organic 1.8x
Gold Peak 1.7x
Almond Breeze 1.6x

How Did They Pay?

method
index
Cash
111
Credit
83
Debit
110
Food Stamps
26

When is Yes To Purchased?

day of week
Sun
11.8%
Mon
12.0%
Tue
13.9%
Wed
14.2%
Thu
13.7%
Fri
15.4%
Sat
18.9%
time of day
Morning
13.0%
Noon
15.2%
Afternoon
35.2%
Evening
28.9%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Yes To consumers purchase?

check mark

Why do Yes To consumers try new brands?

check mark

Where do Yes To consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Yes To Target Market

Arrow and target

Who actually buys Yes To? Do these consumers match the intended target market of Yes To?

Thought bubble

What motivates the target market to purchase Yes To?

magnifying glass

What other target market should Yes To look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us