Yes To Consumer Insights

Who buys Yes To?

A Yes To consumer is generally very low income, Asian, and adolescent age. Yes To consumers are more likely to purchase Yes To during larger pantry stocking trips. Brands such as Archer Farms, Neutrogena, and Glade also tend to be purchased in the same trip. See sample consumer insights data below.

Yes To Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.38
% of Basket $ (median)
17.5%
Total Basket $ (median)
$30.77

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Yes To Consumer Demographics

demographic
index
Female
104
Male
61
<24
204
25-34
145
35-44
88
45-54
79
55-64
45
65+
30
African American
83
Asian
245
Caucasian
85
Hispanic
111
demographic
index
Has Kids
89
No Kids
124
- $20k
156
$20k-40k
115
$40k-60k
90
$60k-80k
95
$80k-100k
89
$100k-125k
91
$125k +
88
No College
68
College
107
Adv. Degree
103

Understand Yes To Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Yes To Basket Affinity & Size

brand
basket affinity
Archer Farms 17.8x
Neutrogena 16.0x
Glade 11.5x
TRESemme 10.2x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
194

Where is Yes To Purchased?

channels
index
Beauty
1110
Club
4
Dollar
0
Drug
419
Food
6
Gas & Convenience
2
Mass
148
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Archer Farms 1.8x
Horizon Organic 1.8x
Gold Peak 1.7x
Almond Breeze 1.6x

How Did They Pay?

method
index
Cash
111
Credit
83
Debit
110
Food Stamps
26

When is Yes To Purchased?

day of week
Sun
11.8%
Mon
12.0%
Tue
13.9%
Wed
14.2%
Thu
13.7%
Fri
15.4%
Sat
18.9%
time of day
Morning
13.0%
Noon
15.2%
Afternoon
35.2%
Evening
28.9%
Late
7.6%

Get More Yes To Data

Contact us for the latest Yes To consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Yes To consumers switch to?

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Why do consumers stop buying Yes To products?

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Which retailers do Yes To shoppers prefer to shop at?

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What motivates consumers to try Yes To products?

Research the Yes To Target Market

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Who actually buys Yes To? Do these consumers match the intended target market of Yes To?

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What motivates the target market to buy Yes To?

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What other target market should Yes To look at?

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Which other brands have a similar target market?

About Our Yes To Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.