YoCrunch Consumer Insights

Who buys YoCrunch? YoCrunch consumers are generally very high income, Caucasian, and lower middle age. YoCrunch consumers are more likely to purchase YoCrunch during larger pantry stocking trips. Brands such as Dannon Danimals, Yoplait Go-Gurt, and Oscar Mayer Lunchables also tend to be purchased in the same trip. Sample consumer insights data below.

YoCrunch Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.72
% of Basket $ (median)
3.7%
Total Basket $ (median)
$72.83

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

YoCrunch Consumer Demographics

demographic
index
Female
102
Male
78
<24
64
25-34
77
35-44
132
45-54
100
55-64
50
65+
33
African American
58
Asian
57
Caucasian
109
Hispanic
91
demographic
index
Has Kids
128
No Kids
37
- $20k
80
$20k-40k
81
$40k-60k
85
$60k-80k
93
$80k-100k
100
$100k-125k
121
$125k +
153
No College
95
College
98
Adv. Degree
114

Understand YoCrunch Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

YoCrunch Basket Affinity & Size

brand
basket affinity
Dannon Danimals 9.3x
Yoplait Go-Gurt 5.0x
Oscar Mayer Lunchables 4.9x
Yoplait Light 4.8x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
27
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
537

Where is YoCrunch Purchased?

channels
index
Beauty
2
Club
15
Dollar
51
Drug
16
Food
164
Gas & Convenience
38
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.8x
Entenmann's 1.6x
Perdue 1.5x
Yoplait Go-Gurt 1.5x

How Did They Pay?

method
index
Cash
93
Credit
108
Debit
92
Food Stamps
145

When is YoCrunch Purchased?

day of week
Sun
20.4%
Mon
14.6%
Tue
12.6%
Wed
12.0%
Thu
11.4%
Fri
13.2%
Sat
15.8%
time of day
Morning
15.9%
Noon
16.6%
Afternoon
34.4%
Evening
27.1%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do YoCrunch consumers purchase?

check mark

Why do YoCrunch consumers try new brands?

check mark

Where do YoCrunch consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the YoCrunch Target Market

Arrow and target

Who actually buys YoCrunch? Do these consumers match the intended target market of YoCrunch?

Thought bubble

What motivates the target market to purchase YoCrunch?

magnifying glass

What other target market should YoCrunch look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us