YoCrunch Consumer Insights

Who buys YoCrunch?

A YoCrunch consumer is generally very high income, Caucasian, and lower middle age. YoCrunch consumers are more likely to purchase YoCrunch during larger pantry stocking trips. Brands such as Dannon Danimals, Yoplait Go-Gurt, and Oscar Mayer Lunchables also tend to be purchased in the same trip. See sample consumer insights data below.

YoCrunch Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.72
% of Basket $ (median)
3.7%
Total Basket $ (median)
$72.83

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

YoCrunch Consumer Demographics

demographic
index
Female
102
Male
78
<24
64
25-34
77
35-44
132
45-54
100
55-64
50
65+
33
African American
58
Asian
57
Caucasian
109
Hispanic
91
demographic
index
Has Kids
128
No Kids
37
- $20k
80
$20k-40k
81
$40k-60k
85
$60k-80k
93
$80k-100k
100
$100k-125k
121
$125k +
153
No College
95
College
98
Adv. Degree
114

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YoCrunch Basket Affinity & Size

brand
basket affinity
Dannon Danimals 9.3x
Yoplait Go-Gurt 5.0x
Oscar Mayer Lunchables 4.9x
Yoplait Light 4.8x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
27
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
537

Where is YoCrunch Purchased?

channels
index
Beauty
2
Club
15
Dollar
51
Drug
16
Food
164
Gas & Convenience
38
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.8x
Entenmann's 1.6x
Perdue 1.5x
Yoplait Go-Gurt 1.5x

How Did They Pay?

method
index
Cash
93
Credit
108
Debit
92
Food Stamps
145

When is YoCrunch Purchased?

day of week
Sun
20.4%
Mon
14.6%
Tue
12.6%
Wed
12.0%
Thu
11.4%
Fri
13.2%
Sat
15.8%
time of day
Morning
15.9%
Noon
16.6%
Afternoon
34.4%
Evening
27.1%
Late
6.0%

About Our YoCrunch Consumer Insights

How do we know who buys YoCrunch? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the YoCrunch consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.