Yocrunch Yopa Consumer Insights

Who buys Yocrunch Yopa? A Yocrunch Yopa consumer is generally very high income, Caucasian, and lower middle age. Yocrunch Yopa consumers are more likely to purchase Yocrunch Yopa during larger pantry stocking trips. Brands such as YoCrunch, Dannon Oikos, and Dannon Danimals also tend to be purchased in the same trip. Sample consumer insights data below.

Yocrunch Yopa Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.67
% of Basket $ (median)
3.7%
Total Basket $ (median)
$72.40

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Yocrunch Yopa Consumer Demographics

demographic
index
Female
102
Male
81
<24
94
25-34
97
35-44
109
45-54
101
55-64
74
65+
70
African American
41
Asian
86
Caucasian
109
Hispanic
69
demographic
index
Has Kids
106
No Kids
86
- $20k
83
$20k-40k
89
$40k-60k
79
$60k-80k
111
$80k-100k
115
$100k-125k
106
$125k +
120
No College
88
College
97
Adv. Degree
126

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Yocrunch Yopa Basket Affinity & Size

brand
basket affinity
YoCrunch 28.7x
Dannon Oikos 9.1x
Dannon Danimals 6.0x
Weight Watchers Smart Ones 5.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
508

Where is Yocrunch Yopa Purchased?

channels
index
Club
2
Dollar
11
Drug
32
Food
183
Gas & Convenience
1
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 2.7x
Dannon Oikos 2.0x
Dannon 1.7x
Smart Balance 1.7x

How Did They Pay?

method
index
Cash
120
Credit
99
Debit
91
Food Stamps
104

When is Yocrunch Yopa Purchased?

day of week
Sun
21.6%
Mon
14.3%
Tue
11.7%
Wed
11.8%
Thu
11.1%
Fri
13.6%
Sat
15.9%
time of day
Morning
15.2%
Noon
16.4%
Afternoon
33.8%
Evening
27.6%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Yocrunch Yopa consumers purchase?

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Why do Yocrunch Yopa consumers try new brands?

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Where do Yocrunch Yopa consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Yocrunch Yopa Target Market

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Who actually buys Yocrunch Yopa? Do these consumers match the intended target market of Yocrunch Yopa?

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What motivates the target market to purchase Yocrunch Yopa?

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What other target market should Yocrunch Yopa look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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