Yocrunch Yopa Consumer Insights

Who buys Yocrunch Yopa?

A Yocrunch Yopa consumer is generally very high income, Caucasian, and lower middle age. Yocrunch Yopa consumers are more likely to purchase Yocrunch Yopa during larger pantry stocking trips. Brands such as YoCrunch, Dannon Oikos, and Dannon Danimals also tend to be purchased in the same trip. See sample consumer insights data below.

Yocrunch Yopa Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.67
% of Basket $ (median)
3.7%
Total Basket $ (median)
$72.40

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Yocrunch Yopa Consumer Demographics

demographic
index
Female
102
Male
81
<24
94
25-34
97
35-44
109
45-54
101
55-64
74
65+
70
African American
41
Asian
86
Caucasian
109
Hispanic
69
demographic
index
Has Kids
106
No Kids
86
- $20k
83
$20k-40k
89
$40k-60k
79
$60k-80k
111
$80k-100k
115
$100k-125k
106
$125k +
120
No College
88
College
97
Adv. Degree
126

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Yocrunch Yopa Basket Affinity & Size

brand
basket affinity
YoCrunch 28.7x
Dannon Oikos 9.1x
Dannon Danimals 6.0x
Weight Watchers Smart Ones 5.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
508

Where is Yocrunch Yopa Purchased?

channels
index
Club
2
Dollar
11
Drug
32
Food
183
Gas & Convenience
1
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 2.7x
Dannon Oikos 2.0x
Dannon 1.7x
Smart Balance 1.7x

How Did They Pay?

method
index
Cash
120
Credit
99
Debit
91
Food Stamps
104

When is Yocrunch Yopa Purchased?

day of week
Sun
21.6%
Mon
14.3%
Tue
11.7%
Wed
11.8%
Thu
11.1%
Fri
13.6%
Sat
15.9%
time of day
Morning
15.2%
Noon
16.4%
Afternoon
33.8%
Evening
27.6%
Late
6.9%

Get More Yocrunch Yopa Data

Contact us for the latest Yocrunch Yopa consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Yocrunch Yopa consumers switch to?

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Why do consumers stop buying Yocrunch Yopa products?

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Which retailers do Yocrunch Yopa shoppers prefer to shop at?

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What motivates consumers to try Yocrunch Yopa products?

Research the Yocrunch Yopa Target Market

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Who actually buys Yocrunch Yopa? Do these consumers match the intended target market of Yocrunch Yopa?

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What motivates the target market to buy Yocrunch Yopa?

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What other target market should Yocrunch Yopa look at?

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Which other brands have a similar target market?

About Our Yocrunch Yopa Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.