Yogi (Tea) Consumer Insights

Who buys Yogi (Tea)?

A Yogi (Tea) consumer is generally very high income, African American, and adolescent age. Yogi (Tea) consumers are more likely to purchase Yogi (Tea) during larger pantry stocking trips. Brands such as Almond Breeze, Lipton Tea, and Pop-Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Yogi (Tea) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.19
% of Basket $ (median)
7.6%
Total Basket $ (median)
$54.78

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Yogi (Tea) Consumer Demographics

demographic
index
Female
100
Male
102
<24
153
25-34
119
35-44
93
45-54
85
55-64
98
65+
72
African American
172
Asian
122
Caucasian
89
Hispanic
120
demographic
index
Has Kids
85
No Kids
134
- $20k
113
$20k-40k
101
$40k-60k
97
$60k-80k
96
$80k-100k
88
$100k-125k
97
$125k +
117
No College
71
College
104
Adv. Degree
116

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Yogi (Tea) Basket Affinity & Size

brand
basket affinity
Almond Breeze 10.2x
Lipton Tea 6.6x
Pop-Tarts 5.5x
Bolthouse Farms 5.4x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
360

Where is Yogi (Tea) Purchased?

channels
index
Club
1
Dollar
0
Drug
38
Food
182
Gas & Convenience
7
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.8x
Silk 1.5x
Goya 1.4x
Lean Cuisine 1.4x

How Did They Pay?

method
index
Cash
97
Credit
115
Debit
90
Food Stamps
98

When is Yogi (Tea) Purchased?

day of week
Sun
18.4%
Mon
14.7%
Tue
13.0%
Wed
13.5%
Thu
11.8%
Fri
13.8%
Sat
14.8%
time of day
Morning
14.9%
Noon
15.2%
Afternoon
32.6%
Evening
30.1%
Late
7.2%

About Our Yogi (Tea) Consumer Insights

How do we know who buys Yogi (Tea)? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Yogi (Tea) consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.