Yogi (Tea) Consumer Insights

Who buys Yogi (Tea)? A Yogi (Tea) consumer is generally very high income, African American, and adolescent age. Yogi (Tea) consumers are more likely to purchase Yogi (Tea) during larger pantry stocking trips. Brands such as Almond Breeze, Lipton Tea, and Pop-Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Yogi (Tea) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.19
% of Basket $ (median)
7.6%
Total Basket $ (median)
$54.78

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  • Recent demographic data

Yogi (Tea) Consumer Demographics

demographic
index
Female
100
Male
102
<24
153
25-34
119
35-44
93
45-54
85
55-64
98
65+
72
African American
172
Asian
122
Caucasian
89
Hispanic
120
demographic
index
Has Kids
85
No Kids
134
- $20k
113
$20k-40k
101
$40k-60k
97
$60k-80k
96
$80k-100k
88
$100k-125k
97
$125k +
117
No College
71
College
104
Adv. Degree
116

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Yogi (Tea) Basket Affinity & Size

brand
basket affinity
Almond Breeze 10.2x
Lipton Tea 6.6x
Pop-Tarts 5.5x
Bolthouse Farms 5.4x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
360

Where is Yogi (Tea) Purchased?

channels
index
Club
1
Dollar
0
Drug
38
Food
182
Gas & Convenience
7
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.8x
Silk 1.5x
Goya 1.4x
Lean Cuisine 1.4x

How Did They Pay?

method
index
Cash
97
Credit
115
Debit
90
Food Stamps
98

When is Yogi (Tea) Purchased?

day of week
Sun
18.4%
Mon
14.7%
Tue
13.0%
Wed
13.5%
Thu
11.8%
Fri
13.8%
Sat
14.8%
time of day
Morning
14.9%
Noon
15.2%
Afternoon
32.6%
Evening
30.1%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Yogi (Tea) consumers purchase?

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Why do Yogi (Tea) consumers try new brands?

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Where do Yogi (Tea) consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Yogi (Tea) Target Market

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Who actually buys Yogi (Tea)? Do these consumers match the intended target market of Yogi (Tea)?

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What motivates the target market to purchase Yogi (Tea)?

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What other target market should Yogi (Tea) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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