Yoo-Hoo Consumer Insights

Who buys Yoo-Hoo?

A Yoo-Hoo consumer is generally very low income, Caucasian, and lower middle age. Yoo-Hoo consumers are more likely to purchase Yoo-Hoo during larger pantry stocking trips. Brands such as Chef Boyardee, YoCrunch, and Armour also tend to be purchased in the same trip. See sample consumer insights data below.

Yoo-Hoo Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.98
% of Basket $ (median)
5.3%
Total Basket $ (median)
$55.97

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Yoo-Hoo Consumer Demographics

demographic
index
Female
102
Male
85
<24
101
25-34
107
35-44
109
45-54
81
55-64
85
65+
85
African American
83
Asian
64
Caucasian
107
Hispanic
88
demographic
index
Has Kids
115
No Kids
67
- $20k
131
$20k-40k
110
$40k-60k
107
$60k-80k
103
$80k-100k
106
$100k-125k
82
$125k +
62
No College
152
College
94
Adv. Degree
69

Understand Yoo-Hoo Consumer Behavior

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Yoo-Hoo Basket Affinity & Size

brand
basket affinity
Chef Boyardee 6.4x
YoCrunch 6.1x
Armour 6.0x
Hawaiian Punch 5.6x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
429

Where is Yoo-Hoo Purchased?

channels
index
Club
149
Dollar
310
Drug
10
Food
61
Gas & Convenience
17
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.9x
YoCrunch 1.9x
Sunbeam 1.8x
Sunny Meadow 1.8x

How Did They Pay?

method
index
Cash
88
Credit
83
Debit
105
Food Stamps
259

When is Yoo-Hoo Purchased?

day of week
Sun
17.8%
Mon
13.3%
Tue
11.1%
Wed
11.6%
Thu
11.6%
Fri
17.2%
Sat
17.3%
time of day
Morning
18.1%
Noon
16.0%
Afternoon
32.8%
Evening
25.9%
Late
7.1%

Get More Yoo-Hoo Data

Contact us for the latest Yoo-Hoo consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Yoo-Hoo consumers switch to?

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Why do consumers stop buying Yoo-Hoo products?

Store front

Which retailers do Yoo-Hoo shoppers prefer to shop at?

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What motivates consumers to try Yoo-Hoo products?

Research the Yoo-Hoo Target Market

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Who actually buys Yoo-Hoo? Do these consumers match the intended target market of Yoo-Hoo?

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What motivates the target market to buy Yoo-Hoo?

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What other target market should Yoo-Hoo look at?

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Which other brands have a similar target market?

About Our Yoo-Hoo Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.