Yoplait Consumer Insights

Who buys Yoplait? A Yoplait consumer is generally higher income, Caucasian, and lower middle age. Yoplait consumers are more likely to purchase Yoplait during larger pantry stocking trips. Brands such as YoCrunch, Dannon Danimals, and Fresh Selections also tend to be purchased in the same trip. Sample consumer insights data below.

Yoplait Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.79
% of Basket $ (median)
3.9%
Total Basket $ (median)
$70.67

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Yoplait Consumer Demographics

demographic
index
Female
101
Male
93
<24
89
25-34
100
35-44
110
45-54
91
55-64
81
65+
82
African American
78
Asian
83
Caucasian
104
Hispanic
94
demographic
index
Has Kids
111
No Kids
75
- $20k
79
$20k-40k
87
$40k-60k
95
$60k-80k
105
$80k-100k
110
$100k-125k
114
$125k +
107
No College
84
College
101
Adv. Degree
115

Understand Yoplait Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Yoplait Basket Affinity & Size

brand
basket affinity
YoCrunch 4.9x
Dannon Danimals 4.4x
Fresh Selections 3.8x
Hunt's Snack Pack 3.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
28
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
520

Where is Yoplait Purchased?

channels
index
Beauty
0
Club
90
Dollar
10
Drug
13
Food
153
Gas & Convenience
8
Mass
83
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.2x
YoCrunch 1.2x
Duncan Hines 1.1x
Crayola 1.1x

How Did They Pay?

method
index
Cash
91
Credit
105
Debit
97
Food Stamps
125

When is Yoplait Purchased?

day of week
Sun
19.9%
Mon
14.0%
Tue
12.4%
Wed
11.6%
Thu
11.2%
Fri
13.9%
Sat
16.9%
time of day
Morning
15.1%
Noon
17.3%
Afternoon
34.1%
Evening
27.5%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Yoplait consumers purchase?

check mark

Why do Yoplait consumers try new brands?

check mark

Where do Yoplait consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Yoplait Target Market

Arrow and target

Who actually buys Yoplait? Do these consumers match the intended target market of Yoplait?

Thought bubble

What motivates the target market to purchase Yoplait?

magnifying glass

What other target market should Yoplait look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us