Yoplait Consumer Insights

Who buys Yoplait?

A Yoplait consumer is generally higher income, Caucasian, and lower middle age. Yoplait consumers are more likely to purchase Yoplait during larger pantry stocking trips. Brands such as YoCrunch, Dannon Danimals, and Fresh Selections also tend to be purchased in the same trip. See sample consumer insights data below.

Yoplait Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.79
% of Basket $ (median)
3.9%
Total Basket $ (median)
$70.67

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Yoplait Consumer Demographics

demographic
index
Female
101
Male
93
<24
89
25-34
100
35-44
110
45-54
91
55-64
81
65+
82
African American
78
Asian
83
Caucasian
104
Hispanic
94
demographic
index
Has Kids
111
No Kids
75
- $20k
79
$20k-40k
87
$40k-60k
95
$60k-80k
105
$80k-100k
110
$100k-125k
114
$125k +
107
No College
84
College
101
Adv. Degree
115

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Yoplait Basket Affinity & Size

brand
basket affinity
YoCrunch 4.9x
Dannon Danimals 4.4x
Fresh Selections 3.8x
Hunt's Snack Pack 3.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
28
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
520

Where is Yoplait Purchased?

channels
index
Beauty
0
Club
90
Dollar
10
Drug
13
Food
153
Gas & Convenience
8
Mass
83
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.2x
YoCrunch 1.2x
Duncan Hines 1.1x
Crayola 1.1x

How Did They Pay?

method
index
Cash
91
Credit
105
Debit
97
Food Stamps
125

When is Yoplait Purchased?

day of week
Sun
19.9%
Mon
14.0%
Tue
12.4%
Wed
11.6%
Thu
11.2%
Fri
13.9%
Sat
16.9%
time of day
Morning
15.1%
Noon
17.3%
Afternoon
34.1%
Evening
27.5%
Late
6.1%

About Our Yoplait Consumer Insights

How do we know who buys Yoplait? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Yoplait consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.