Yoplait Go-Gurt Consumer Insights

Who buys Yoplait Go-Gurt?

A Yoplait Go-Gurt consumer is generally very high income, Hispanic, and lower middle age. Yoplait Go-Gurt consumers are more likely to purchase Yoplait Go-Gurt during larger pantry stocking trips. Brands such as Dannon Danimals, Yoplait Light, and YoCrunch also tend to be purchased in the same trip. See sample consumer insights data below.

Yoplait Go-Gurt Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
4.1%
Total Basket $ (median)
$97.76

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Yoplait Go-Gurt Consumer Demographics

demographic
index
Female
102
Male
78
<24
47
25-34
108
35-44
133
45-54
66
55-64
32
65+
41
African American
66
Asian
99
Caucasian
100
Hispanic
113
demographic
index
Has Kids
133
No Kids
25
- $20k
64
$20k-40k
77
$40k-60k
88
$60k-80k
105
$80k-100k
109
$100k-125k
128
$125k +
129
No College
77
College
101
Adv. Degree
123

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Yoplait Go-Gurt Basket Affinity & Size

brand
basket affinity
Dannon Danimals 7.4x
Yoplait Light 6.2x
YoCrunch 4.9x
Capri Sun 4.9x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
28
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
526

Where is Yoplait Go-Gurt Purchased?

channels
index
Club
247
Dollar
3
Drug
7
Food
113
Gas & Convenience
3
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.8x
YoCrunch 1.5x
General Mills Lucky Charms 1.4x
Kelloggs Froot Loops 1.4x

How Did They Pay?

method
index
Cash
76
Credit
103
Debit
105
Food Stamps
147

When is Yoplait Go-Gurt Purchased?

day of week
Sun
19.2%
Mon
14.1%
Tue
12.8%
Wed
11.8%
Thu
11.8%
Fri
14.1%
Sat
16.3%
time of day
Morning
15.2%
Noon
19.5%
Afternoon
34.6%
Evening
25.5%
Late
5.2%

About Our Yoplait Go-Gurt Consumer Insights

How do we know who buys Yoplait Go-Gurt? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Yoplait Go-Gurt consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.