Yoplait Grande Consumer Insights

Who buys Yoplait Grande? A Yoplait Grande consumer is generally very low income, Hispanic, and adolescent age. Yoplait Grande consumers are more likely to purchase Yoplait Grande during larger pantry stocking trips. Brands such as Farmers Market, Sunny Meadow, and Generic Pma also tend to be purchased in the same trip. Sample consumer insights data below.

Yoplait Grande Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.78
% of Basket $ (median)
3.7%
Total Basket $ (median)
$76.06

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Yoplait Grande Consumer Demographics

demographic
index
Female
99
Male
109
<24
160
25-34
120
35-44
98
45-54
82
55-64
76
65+
72
African American
90
Asian
71
Caucasian
102
Hispanic
111
demographic
index
Has Kids
114
No Kids
68
- $20k
148
$20k-40k
118
$40k-60k
115
$60k-80k
86
$80k-100k
102
$100k-125k
81
$125k +
58
No College
94
College
103
Adv. Degree
91

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Yoplait Grande Basket Affinity & Size

brand
basket affinity
Farmers Market 5.5x
Sunny Meadow 5.2x
Generic Pma 5.0x
TURKEY KNOB 4.8x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
480

Where is Yoplait Grande Purchased?

channels
index
Club
109
Dollar
1
Drug
9
Food
35
Mass
167
regions
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What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.6x
Totino's Party Pizza 1.6x
Yoplait Light 1.5x
Sunny Meadow 1.5x

How Did They Pay?

method
index
Cash
83
Credit
92
Debit
102
Food Stamps
233

When is Yoplait Grande Purchased?

day of week
Sun
19.0%
Mon
13.5%
Tue
11.8%
Wed
12.3%
Thu
11.9%
Fri
14.8%
Sat
16.7%
time of day
Morning
16.2%
Noon
15.9%
Afternoon
33.2%
Evening
27.4%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Yoplait Grande consumers purchase?

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Why do Yoplait Grande consumers try new brands?

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Where do Yoplait Grande consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Yoplait Grande Target Market

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Who actually buys Yoplait Grande? Do these consumers match the intended target market of Yoplait Grande?

Thought bubble

What motivates the target market to purchase Yoplait Grande?

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What other target market should Yoplait Grande look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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