Yoplait Grande Consumer Insights

Who buys Yoplait Grande?

A Yoplait Grande consumer is generally very low income, Hispanic, and adolescent age. Yoplait Grande consumers are more likely to purchase Yoplait Grande during larger pantry stocking trips. Brands such as Farmers Market, Sunny Meadow, and Generic Pma also tend to be purchased in the same trip. See sample consumer insights data below.

Yoplait Grande Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.78
% of Basket $ (median)
3.7%
Total Basket $ (median)
$76.06

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Yoplait Grande Consumer Demographics

demographic
index
Female
99
Male
109
<24
160
25-34
120
35-44
98
45-54
82
55-64
76
65+
72
African American
90
Asian
71
Caucasian
102
Hispanic
111
demographic
index
Has Kids
114
No Kids
68
- $20k
148
$20k-40k
118
$40k-60k
115
$60k-80k
86
$80k-100k
102
$100k-125k
81
$125k +
58
No College
94
College
103
Adv. Degree
91

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Yoplait Grande Basket Affinity & Size

brand
basket affinity
Farmers Market 5.5x
Sunny Meadow 5.2x
Generic Pma 5.0x
TURKEY KNOB 4.8x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
480

Where is Yoplait Grande Purchased?

channels
index
Club
109
Dollar
1
Drug
9
Food
35
Mass
167
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.6x
Totino's Party Pizza 1.6x
Yoplait Light 1.5x
Sunny Meadow 1.5x

How Did They Pay?

method
index
Cash
83
Credit
92
Debit
102
Food Stamps
233

When is Yoplait Grande Purchased?

day of week
Sun
19.0%
Mon
13.5%
Tue
11.8%
Wed
12.3%
Thu
11.9%
Fri
14.8%
Sat
16.7%
time of day
Morning
16.2%
Noon
15.9%
Afternoon
33.2%
Evening
27.4%
Late
7.3%

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Find Answers to Questions

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Which brands do Yoplait Grande consumers switch to?

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Why do consumers stop buying Yoplait Grande products?

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Which retailers do Yoplait Grande shoppers prefer to shop at?

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What motivates consumers to try Yoplait Grande products?

Research the Yoplait Grande Target Market

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Who actually buys Yoplait Grande? Do these consumers match the intended target market of Yoplait Grande?

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What motivates the target market to buy Yoplait Grande?

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What other target market should Yoplait Grande look at?

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Which other brands have a similar target market?

About Our Yoplait Grande Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.