Yoplait Greek Consumer Insights

Who buys Yoplait Greek?

A Yoplait Greek consumer is generally very high income, African American, and upper middle age. Yoplait Greek consumers are more likely to purchase Yoplait Greek during larger pantry stocking trips. Brands such as Perdue, Dannon Oikos, and Yoplait Light also tend to be purchased in the same trip. See sample consumer insights data below.

Yoplait Greek Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.18
% of Basket $ (median)
4.1%
Total Basket $ (median)
$53.55

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Yoplait Greek Consumer Demographics

demographic
index
Female
101
Male
93
<24
71
25-34
92
35-44
102
45-54
111
55-64
103
65+
91
African American
129
Asian
58
Caucasian
102
Hispanic
109
demographic
index
Has Kids
99
No Kids
103
- $20k
74
$20k-40k
88
$40k-60k
95
$60k-80k
105
$80k-100k
103
$100k-125k
112
$125k +
117
No College
81
College
99
Adv. Degree
128

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Yoplait Greek Basket Affinity & Size

brand
basket affinity
Perdue 5.2x
Dannon Oikos 4.9x
Yoplait Light 4.4x
Fresh Selections 4.4x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
503

Where is Yoplait Greek Purchased?

channels
index
Club
10
Dollar
13
Drug
6
Food
262
Gas & Convenience
7
Mass
22
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.7x
Perdue 1.5x
Weight Watchers Smart Ones 1.5x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
80
Credit
116
Debit
95
Food Stamps
103

When is Yoplait Greek Purchased?

day of week
Sun
20.8%
Mon
14.2%
Tue
12.8%
Wed
12.0%
Thu
10.7%
Fri
13.6%
Sat
15.9%
time of day
Morning
15.2%
Noon
15.8%
Afternoon
33.3%
Evening
29.4%
Late
6.3%

About Our Yoplait Greek Consumer Insights

How do we know who buys Yoplait Greek? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Yoplait Greek consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.