Yoplait Greek Consumer Insights

Who buys Yoplait Greek?

A Yoplait Greek consumer is generally very high income, African American, and upper middle age. Yoplait Greek consumers are more likely to purchase Yoplait Greek during larger pantry stocking trips. Brands such as Perdue, Dannon Oikos, and Yoplait Light also tend to be purchased in the same trip. Sample consumer insights data below.

Yoplait Greek Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.18
% of Basket $ (median)
4.1%
Total Basket $ (median)
$53.55

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Yoplait Greek Consumer Demographics

demographic
index
Female
101
Male
93
<24
71
25-34
92
35-44
102
45-54
111
55-64
103
65+
91
African American
129
Asian
58
Caucasian
102
Hispanic
109
demographic
index
Has Kids
99
No Kids
103
- $20k
74
$20k-40k
88
$40k-60k
95
$60k-80k
105
$80k-100k
103
$100k-125k
112
$125k +
117
No College
81
College
99
Adv. Degree
128

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Yoplait Greek Basket Affinity & Size

brand
basket affinity
Perdue 5.2x
Dannon Oikos 4.9x
Yoplait Light 4.4x
Fresh Selections 4.4x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
503

Where is Yoplait Greek Purchased?

channels
index
Club
10
Dollar
13
Drug
6
Food
262
Gas & Convenience
7
Mass
22
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.7x
Perdue 1.5x
Weight Watchers Smart Ones 1.5x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
80
Credit
116
Debit
95
Food Stamps
103

When is Yoplait Greek Purchased?

day of week
Sun
20.8%
Mon
14.2%
Tue
12.8%
Wed
12.0%
Thu
10.7%
Fri
13.6%
Sat
15.9%
time of day
Morning
15.2%
Noon
15.8%
Afternoon
33.3%
Evening
29.4%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Yoplait Greek consumers purchase?

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Why do Yoplait Greek consumers try new brands?

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Where do Yoplait Greek consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Yoplait Greek Target Market

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Who actually buys Yoplait Greek? Do these consumers match the intended target market of Yoplait Greek?

Thought bubble

What motivates the target market to purchase Yoplait Greek?

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What other target market should Yoplait Greek look at?

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Which other brands have a similar target market?

About Our Yoplait Greek Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.