Yoplait Greek 100 Consumer Insights

Who buys Yoplait Greek 100?

A Yoplait Greek 100 consumer is generally higher income, Caucasian, and senior age. Yoplait Greek 100 consumers are more likely to purchase Yoplait Greek 100 during larger pantry stocking trips. Brands such as Dannon Oikos, Weight Watchers Smart Ones, and Yoplait Light also tend to be purchased in the same trip. See sample consumer insights data below.

Yoplait Greek 100 Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
3.7%
Total Basket $ (median)
$68.19

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Yoplait Greek 100 Consumer Demographics

demographic
index
Female
99
Male
108
<24
89
25-34
95
35-44
95
45-54
105
55-64
125
65+
125
African American
73
Asian
50
Caucasian
111
Hispanic
70
demographic
index
Has Kids
91
No Kids
121
- $20k
71
$20k-40k
82
$40k-60k
98
$60k-80k
101
$80k-100k
116
$100k-125k
122
$125k +
105
No College
75
College
101
Adv. Degree
125

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Yoplait Greek 100 Basket Affinity & Size

brand
basket affinity
Dannon Oikos 6.2x
Weight Watchers Smart Ones 6.0x
Yoplait Light 5.8x
Lean Cuisine 4.8x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
23
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
550

Where is Yoplait Greek 100 Purchased?

channels
index
Club
47
Dollar
5
Drug
18
Food
145
Gas & Convenience
4
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.7x
Weight Watchers Smart Ones 1.5x
Yoplait Light 1.4x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
95
Credit
107
Debit
100
Food Stamps
72

When is Yoplait Greek 100 Purchased?

day of week
Sun
21.4%
Mon
13.7%
Tue
11.7%
Wed
11.1%
Thu
10.5%
Fri
13.9%
Sat
17.6%
time of day
Morning
15.5%
Noon
16.5%
Afternoon
34.1%
Evening
27.8%
Late
6.1%

About Our Yoplait Greek 100 Consumer Insights

How do we know who buys Yoplait Greek 100? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Yoplait Greek 100 consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.