Yoplait Greek 2% Consumer Insights

Who buys Yoplait Greek 2%? Yoplait Greek 2% consumers are generally higher income, Caucasian, and lower middle age. Yoplait Greek 2% consumers are more likely to purchase Yoplait Greek 2% during larger pantry stocking trips. Brands such as Dannon Oikos, Smart Balance, and Chobani also tend to be purchased in the same trip. Sample consumer insights data below.

Yoplait Greek 2% Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
2.6%
Total Basket $ (median)
$76.58

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Yoplait Greek 2% Consumer Demographics

demographic
index
Female
99
Male
106
<24
85
25-34
97
35-44
110
45-54
98
55-64
83
65+
60
African American
80
Asian
94
Caucasian
104
Hispanic
66
demographic
index
Has Kids
100
No Kids
99
- $20k
74
$20k-40k
97
$40k-60k
81
$60k-80k
99
$80k-100k
120
$100k-125k
130
$125k +
103
No College
73
College
96
Adv. Degree
152

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Yoplait Greek 2% Basket Affinity & Size

brand
basket affinity
Dannon Oikos 13.8x
Smart Balance 11.2x
Chobani 6.9x
Yoplait Light 6.5x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
22
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
563

Where is Yoplait Greek 2% Purchased?

channels
index
Dollar
27
Drug
13
Food
187
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 2.0x
Smart Balance 1.8x
Dannon 1.6x
YoCrunch 1.6x

How Did They Pay?

method
index
Cash
115
Credit
108
Debit
87
Food Stamps
79

When is Yoplait Greek 2% Purchased?

day of week
Sun
21.2%
Mon
14.1%
Tue
12.5%
Wed
10.4%
Thu
10.6%
Fri
14.5%
Sat
16.7%
time of day
Morning
14.8%
Noon
16.1%
Afternoon
32.9%
Evening
29.1%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Yoplait Greek 2% consumers purchase?

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Why do Yoplait Greek 2% consumers try new brands?

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Where do Yoplait Greek 2% consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Yoplait Greek 2% Target Market

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Who actually buys Yoplait Greek 2%? Do these consumers match the intended target market of Yoplait Greek 2%?

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What motivates the target market to purchase Yoplait Greek 2%?

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What other target market should Yoplait Greek 2% look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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