Yoplait Greek 2% Consumer Insights

Who buys Yoplait Greek 2%?

A Yoplait Greek 2% consumer is generally higher income, Caucasian, and lower middle age. Yoplait Greek 2% consumers are more likely to purchase Yoplait Greek 2% during larger pantry stocking trips. Brands such as Dannon Oikos, Smart Balance, and Chobani also tend to be purchased in the same trip. See sample consumer insights data below.

Yoplait Greek 2% Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.00
% of Basket $ (median)
2.6%
Total Basket $ (median)
$76.58

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Yoplait Greek 2% Consumer Demographics

demographic
index
Female
99
Male
106
<24
85
25-34
97
35-44
110
45-54
98
55-64
83
65+
60
African American
80
Asian
94
Caucasian
104
Hispanic
66
demographic
index
Has Kids
100
No Kids
99
- $20k
74
$20k-40k
97
$40k-60k
81
$60k-80k
99
$80k-100k
120
$100k-125k
130
$125k +
103
No College
73
College
96
Adv. Degree
152

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Yoplait Greek 2% Basket Affinity & Size

brand
basket affinity
Dannon Oikos 13.8x
Smart Balance 11.2x
Chobani 6.9x
Yoplait Light 6.5x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
22
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
563

Where is Yoplait Greek 2% Purchased?

channels
index
Dollar
27
Drug
13
Food
187
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 2.0x
Smart Balance 1.8x
Dannon 1.6x
YoCrunch 1.6x

How Did They Pay?

method
index
Cash
115
Credit
108
Debit
87
Food Stamps
79

When is Yoplait Greek 2% Purchased?

day of week
Sun
21.2%
Mon
14.1%
Tue
12.5%
Wed
10.4%
Thu
10.6%
Fri
14.5%
Sat
16.7%
time of day
Morning
14.8%
Noon
16.1%
Afternoon
32.9%
Evening
29.1%
Late
7.1%

Get More Yoplait Greek 2% Data

Contact us for the latest Yoplait Greek 2% consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Yoplait Greek 2% consumers switch to?

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Research the Yoplait Greek 2% Target Market

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Who actually buys Yoplait Greek 2%? Do these consumers match the intended target market of Yoplait Greek 2%?

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What other target market should Yoplait Greek 2% look at?

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About Our Yoplait Greek 2% Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.