Yoplait Greek Blended Consumer Insights

Who buys Yoplait Greek Blended?

A Yoplait Greek Blended consumer is generally higher income, Caucasian, and lower middle age. Yoplait Greek Blended consumers are more likely to purchase Yoplait Greek Blended during larger pantry stocking trips. Brands such as Dannon Oikos, Yoplait Light, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Yoplait Greek Blended Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
3.1%
Total Basket $ (median)
$63.58

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Yoplait Greek Blended Consumer Demographics

demographic
index
Female
99
Male
109
<24
83
25-34
105
35-44
105
45-54
93
55-64
92
65+
66
African American
89
Asian
78
Caucasian
106
Hispanic
79
demographic
index
Has Kids
99
No Kids
103
- $20k
78
$20k-40k
82
$40k-60k
89
$60k-80k
113
$80k-100k
100
$100k-125k
126
$125k +
112
No College
72
College
99
Adv. Degree
139

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Yoplait Greek Blended Basket Affinity & Size

brand
basket affinity
Dannon Oikos 5.9x
Yoplait Light 5.6x
Archer Farms 4.9x
Weight Watchers Smart Ones 4.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
28
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
517

Where is Yoplait Greek Blended Purchased?

channels
index
Club
7
Dollar
9
Drug
21
Food
118
Gas & Convenience
2
Mass
127
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.8x
Yoplait Light 1.5x
Nabisco Triscuit 1.5x
Chobani 1.5x

How Did They Pay?

method
index
Cash
105
Credit
96
Debit
102
Food Stamps
90

When is Yoplait Greek Blended Purchased?

day of week
Sun
21.0%
Mon
13.0%
Tue
11.0%
Wed
12.3%
Thu
12.2%
Fri
13.0%
Sat
17.5%
time of day
Morning
15.6%
Noon
15.8%
Afternoon
32.4%
Evening
28.6%
Late
7.6%

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Find Answers to Questions

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Which brands do Yoplait Greek Blended consumers switch to?

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Why do consumers stop buying Yoplait Greek Blended products?

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Which retailers do Yoplait Greek Blended shoppers prefer to shop at?

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What motivates consumers to try Yoplait Greek Blended products?

Research the Yoplait Greek Blended Target Market

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Who actually buys Yoplait Greek Blended? Do these consumers match the intended target market of Yoplait Greek Blended?

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What motivates the target market to buy Yoplait Greek Blended?

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What other target market should Yoplait Greek Blended look at?

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Which other brands have a similar target market?

About Our Yoplait Greek Blended Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.