Yoplait Kids Consumer Insights

Who buys Yoplait Kids?

A Yoplait Kids consumer is generally very high income, Hispanic, and lower middle age. Yoplait Kids consumers are more likely to purchase Yoplait Kids during larger pantry stocking trips. Brands such as Dannon Danimals, YoCrunch, and Yoplait Go-Gurt also tend to be purchased in the same trip. See sample consumer insights data below.

Yoplait Kids Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
2.9%
Total Basket $ (median)
$68.13

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Yoplait Kids Consumer Demographics

demographic
index
Female
104
Male
61
<24
36
25-34
130
35-44
132
45-54
42
55-64
38
65+
20
African American
65
Asian
72
Caucasian
103
Hispanic
125
demographic
index
Has Kids
136
No Kids
19
- $20k
68
$20k-40k
75
$40k-60k
83
$60k-80k
116
$80k-100k
115
$100k-125k
115
$125k +
126
No College
60
College
103
Adv. Degree
135

Understand Yoplait Kids Consumer Behavior

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Yoplait Kids Basket Affinity & Size

brand
basket affinity
Dannon Danimals 11.5x
YoCrunch 7.0x
Yoplait Go-Gurt 6.5x
Mott's 5.7x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
24
Fill Up (11-20 Items)
126
Pantry Stocking (21+ Items)
561

Where is Yoplait Kids Purchased?

channels
index
Dollar
11
Drug
4
Food
186
Gas & Convenience
9
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 2.4x
Gerber Graduates 2.0x
YoCrunch 2.0x
Yoplait Go-Gurt 1.8x

How Did They Pay?

method
index
Cash
73
Credit
112
Debit
98
Food Stamps
144

When is Yoplait Kids Purchased?

day of week
Sun
20.4%
Mon
15.8%
Tue
11.7%
Wed
11.7%
Thu
11.0%
Fri
13.6%
Sat
15.7%
time of day
Morning
16.1%
Noon
18.1%
Afternoon
31.7%
Evening
27.3%
Late
6.8%

About Our Yoplait Kids Consumer Insights

How do we know who buys Yoplait Kids? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Yoplait Kids consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.