Yoplait Kids Consumer Insights

Who buys Yoplait Kids? A Yoplait Kids consumer is generally very high income, Hispanic, and lower middle age. Yoplait Kids consumers are more likely to purchase Yoplait Kids during larger pantry stocking trips. Brands such as Dannon Danimals, YoCrunch, and Yoplait Go-Gurt also tend to be purchased in the same trip. Sample consumer insights data below.

Yoplait Kids Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
2.9%
Total Basket $ (median)
$68.13

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Yoplait Kids Consumer Demographics

demographic
index
Female
104
Male
61
<24
36
25-34
130
35-44
132
45-54
42
55-64
38
65+
20
African American
65
Asian
72
Caucasian
103
Hispanic
125
demographic
index
Has Kids
136
No Kids
19
- $20k
68
$20k-40k
75
$40k-60k
83
$60k-80k
116
$80k-100k
115
$100k-125k
115
$125k +
126
No College
60
College
103
Adv. Degree
135

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Yoplait Kids Basket Affinity & Size

brand
basket affinity
Dannon Danimals 11.5x
YoCrunch 7.0x
Yoplait Go-Gurt 6.5x
Mott's 5.7x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
24
Fill Up (11-20 Items)
126
Pantry Stocking (21+ Items)
561

Where is Yoplait Kids Purchased?

channels
index
Dollar
11
Drug
4
Food
186
Gas & Convenience
9
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 2.4x
Gerber Graduates 2.0x
YoCrunch 2.0x
Yoplait Go-Gurt 1.8x

How Did They Pay?

method
index
Cash
73
Credit
112
Debit
98
Food Stamps
144

When is Yoplait Kids Purchased?

day of week
Sun
20.4%
Mon
15.8%
Tue
11.7%
Wed
11.7%
Thu
11.0%
Fri
13.6%
Sat
15.7%
time of day
Morning
16.1%
Noon
18.1%
Afternoon
31.7%
Evening
27.3%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Yoplait Kids consumers purchase?

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Why do Yoplait Kids consumers try new brands?

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Where do Yoplait Kids consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Yoplait Kids Target Market

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Who actually buys Yoplait Kids? Do these consumers match the intended target market of Yoplait Kids?

Thought bubble

What motivates the target market to purchase Yoplait Kids?

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What other target market should Yoplait Kids look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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