Yoplait Light Consumer Insights

Who buys Yoplait Light?

A Yoplait Light consumer is generally slightly higher income, Caucasian, and senior age. Yoplait Light consumers are more likely to purchase Yoplait Light during larger pantry stocking trips. Brands such as Yoplait Go-Gurt, YoCrunch, and Weight Watchers Smart Ones also tend to be purchased in the same trip. See sample consumer insights data below.

Yoplait Light Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.28
% of Basket $ (median)
3.0%
Total Basket $ (median)
$75.21

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Yoplait Light Consumer Demographics

demographic
index
Female
100
Male
97
<24
88
25-34
89
35-44
97
45-54
109
55-64
123
65+
129
African American
56
Asian
63
Caucasian
111
Hispanic
68
demographic
index
Has Kids
100
No Kids
100
- $20k
77
$20k-40k
83
$40k-60k
93
$60k-80k
106
$80k-100k
119
$100k-125k
118
$125k +
102
No College
87
College
102
Adv. Degree
106

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Yoplait Light Basket Affinity & Size

brand
basket affinity
Yoplait Go-Gurt 7.1x
YoCrunch 5.4x
Weight Watchers Smart Ones 5.2x
Lean Cuisine 4.7x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
21
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
563

Where is Yoplait Light Purchased?

channels
index
Club
47
Dollar
4
Drug
20
Food
124
Gas & Convenience
4
Mass
113
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.4x
YoCrunch 1.4x
Diet Pepsi 1.3x
General Mills Fiber One 1.3x

How Did They Pay?

method
index
Cash
113
Credit
98
Debit
96
Food Stamps
102

When is Yoplait Light Purchased?

day of week
Sun
20.3%
Mon
13.4%
Tue
12.0%
Wed
11.0%
Thu
11.1%
Fri
13.5%
Sat
18.6%
time of day
Morning
15.8%
Noon
17.1%
Afternoon
34.5%
Evening
26.7%
Late
5.9%

Get More Yoplait Light Data

Contact us for the latest Yoplait Light consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Yoplait Light consumers switch to?

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Why do consumers stop buying Yoplait Light products?

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Which retailers do Yoplait Light shoppers prefer to shop at?

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What motivates consumers to try Yoplait Light products?

Research the Yoplait Light Target Market

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Who actually buys Yoplait Light? Do these consumers match the intended target market of Yoplait Light?

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What motivates the target market to buy Yoplait Light?

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What other target market should Yoplait Light look at?

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Which other brands have a similar target market?

About Our Yoplait Light Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.