Yoplait Thick & Creamy Consumer Insights

Who buys Yoplait Thick & Creamy?

A Yoplait Thick & Creamy consumer is generally lower income, African American, and adolescent age. Yoplait Thick & Creamy consumers are more likely to purchase Yoplait Thick & Creamy during larger pantry stocking trips. Brands such as Yoplait Light, Yoplait Go-Gurt, and YoCrunch also tend to be purchased in the same trip. See sample consumer insights data below.

Yoplait Thick & Creamy Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
1.3%
Total Basket $ (median)
$77.70

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Yoplait Thick & Creamy Consumer Demographics

demographic
index
Female
102
Male
82
<24
267
25-34
84
35-44
92
45-54
118
55-64
106
65+
40
African American
127
Asian
43
Caucasian
114
Hispanic
34
demographic
index
Has Kids
110
No Kids
77
- $20k
57
$20k-40k
129
$40k-60k
106
$60k-80k
99
$80k-100k
98
$100k-125k
90
$125k +
91
No College
92
College
104
Adv. Degree
91

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Yoplait Thick & Creamy Basket Affinity & Size

brand
basket affinity
Yoplait Light 30.0x
Yoplait Go-Gurt 9.7x
YoCrunch 5.6x
Hunt's Snack Pack 5.6x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
15
Fill Up (11-20 Items)
113
Pantry Stocking (21+ Items)
609

Where is Yoplait Thick & Creamy Purchased?

channels
index
Drug
1
Food
48
Mass
184
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 2.4x
Armour 1.8x
Farmers Market 1.7x
Totino's Party Pizza 1.7x

How Did They Pay?

method
index
Cash
84
Credit
88
Debit
100
Food Stamps
247

When is Yoplait Thick & Creamy Purchased?

day of week
Sun
15.3%
Mon
13.2%
Tue
11.3%
Wed
17.6%
Thu
11.8%
Fri
13.7%
Sat
17.0%
time of day
Morning
14.1%
Noon
14.6%
Afternoon
28.0%
Evening
30.7%
Late
12.5%

About Our Yoplait Thick & Creamy Consumer Insights

How do we know who buys Yoplait Thick & Creamy? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Yoplait Thick & Creamy consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.