Yoplait Thick & Creamy Consumer Insights

Who buys Yoplait Thick & Creamy?

A Yoplait Thick & Creamy consumer is generally lower income, African American, and adolescent age. Yoplait Thick & Creamy consumers are more likely to purchase Yoplait Thick & Creamy during larger pantry stocking trips. Brands such as Yoplait Light, Yoplait Go-Gurt, and YoCrunch also tend to be purchased in the same trip. Sample consumer insights data below.

Yoplait Thick & Creamy Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
1.3%
Total Basket $ (median)
$77.70

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Yoplait Thick & Creamy Consumer Demographics

demographic
index
Female
102
Male
82
<24
267
25-34
84
35-44
92
45-54
118
55-64
106
65+
40
African American
127
Asian
43
Caucasian
114
Hispanic
34
demographic
index
Has Kids
110
No Kids
77
- $20k
57
$20k-40k
129
$40k-60k
106
$60k-80k
99
$80k-100k
98
$100k-125k
90
$125k +
91
No College
92
College
104
Adv. Degree
91

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Yoplait Thick & Creamy Basket Affinity & Size

brand
basket affinity
Yoplait Light 30.0x
Yoplait Go-Gurt 9.7x
YoCrunch 5.6x
Hunt's Snack Pack 5.6x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
15
Fill Up (11-20 Items)
113
Pantry Stocking (21+ Items)
609

Where is Yoplait Thick & Creamy Purchased?

channels
index
Drug
1
Food
48
Mass
184
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 2.4x
Armour 1.8x
Farmers Market 1.7x
Totino's Party Pizza 1.7x

How Did They Pay?

method
index
Cash
84
Credit
88
Debit
100
Food Stamps
247

When is Yoplait Thick & Creamy Purchased?

day of week
Sun
15.3%
Mon
13.2%
Tue
11.3%
Wed
17.6%
Thu
11.8%
Fri
13.7%
Sat
17.0%
time of day
Morning
14.1%
Noon
14.6%
Afternoon
28.0%
Evening
30.7%
Late
12.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Yoplait Thick & Creamy consumers purchase?

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Why do Yoplait Thick & Creamy consumers try new brands?

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Where do Yoplait Thick & Creamy consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Yoplait Thick & Creamy Target Market

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Who actually buys Yoplait Thick & Creamy? Do these consumers match the intended target market of Yoplait Thick & Creamy?

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What motivates the target market to purchase Yoplait Thick & Creamy?

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What other target market should Yoplait Thick & Creamy look at?

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Which other brands have a similar target market?

About Our Yoplait Thick & Creamy Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.