Yoplait Trix Consumer Insights

Who buys Yoplait Trix?

A Yoplait Trix consumer is generally higher income, Hispanic, and lower middle age. Yoplait Trix consumers are more likely to purchase Yoplait Trix during larger pantry stocking trips. Brands such as Dannon Danimals, YoCrunch, and Yoplait Go-Gurt also tend to be purchased in the same trip. See sample consumer insights data below.

Yoplait Trix Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.79
% of Basket $ (median)
3.2%
Total Basket $ (median)
$87.58

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Yoplait Trix Consumer Demographics

demographic
index
Female
102
Male
77
<24
57
25-34
86
35-44
140
45-54
82
55-64
31
65+
31
African American
76
Asian
48
Caucasian
106
Hispanic
120
demographic
index
Has Kids
134
No Kids
22
- $20k
77
$20k-40k
72
$40k-60k
88
$60k-80k
107
$80k-100k
115
$100k-125k
137
$125k +
108
No College
81
College
104
Adv. Degree
103

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Yoplait Trix Basket Affinity & Size

brand
basket affinity
Dannon Danimals 13.2x
YoCrunch 7.3x
Yoplait Go-Gurt 6.6x
Kelloggs Froot Loops 5.2x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
21
Fill Up (11-20 Items)
124
Pantry Stocking (21+ Items)
576

Where is Yoplait Trix Purchased?

channels
index
Club
14
Dollar
9
Drug
20
Food
140
Gas & Convenience
19
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 2.5x
YoCrunch 2.0x
Yoplait Go-Gurt 1.8x
Kelloggs Froot Loops 1.8x

How Did They Pay?

method
index
Cash
79
Credit
106
Debit
99
Food Stamps
166

When is Yoplait Trix Purchased?

day of week
Sun
20.6%
Mon
14.2%
Tue
12.9%
Wed
11.1%
Thu
11.5%
Fri
13.6%
Sat
16.3%
time of day
Morning
15.0%
Noon
17.6%
Afternoon
32.7%
Evening
26.9%
Late
7.8%

About Our Yoplait Trix Consumer Insights

How do we know who buys Yoplait Trix? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Yoplait Trix consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.