Yoplait Trix Consumer Insights

Who buys Yoplait Trix? A Yoplait Trix consumer is generally higher income, Hispanic, and lower middle age. Yoplait Trix consumers are more likely to purchase Yoplait Trix during larger pantry stocking trips. Brands such as Dannon Danimals, YoCrunch, and Yoplait Go-Gurt also tend to be purchased in the same trip. Sample consumer insights data below.

Yoplait Trix Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.79
% of Basket $ (median)
3.2%
Total Basket $ (median)
$87.58

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Yoplait Trix Consumer Demographics

demographic
index
Female
102
Male
77
<24
57
25-34
86
35-44
140
45-54
82
55-64
31
65+
31
African American
76
Asian
48
Caucasian
106
Hispanic
120
demographic
index
Has Kids
134
No Kids
22
- $20k
77
$20k-40k
72
$40k-60k
88
$60k-80k
107
$80k-100k
115
$100k-125k
137
$125k +
108
No College
81
College
104
Adv. Degree
103

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Yoplait Trix Basket Affinity & Size

brand
basket affinity
Dannon Danimals 13.2x
YoCrunch 7.3x
Yoplait Go-Gurt 6.6x
Kelloggs Froot Loops 5.2x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
21
Fill Up (11-20 Items)
124
Pantry Stocking (21+ Items)
576

Where is Yoplait Trix Purchased?

channels
index
Club
14
Dollar
9
Drug
20
Food
140
Gas & Convenience
19
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 2.5x
YoCrunch 2.0x
Yoplait Go-Gurt 1.8x
Kelloggs Froot Loops 1.8x

How Did They Pay?

method
index
Cash
79
Credit
106
Debit
99
Food Stamps
166

When is Yoplait Trix Purchased?

day of week
Sun
20.6%
Mon
14.2%
Tue
12.9%
Wed
11.1%
Thu
11.5%
Fri
13.6%
Sat
16.3%
time of day
Morning
15.0%
Noon
17.6%
Afternoon
32.7%
Evening
26.9%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Yoplait Trix consumers purchase?

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Why do Yoplait Trix consumers try new brands?

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Where do Yoplait Trix consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Yoplait Trix Target Market

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Who actually buys Yoplait Trix? Do these consumers match the intended target market of Yoplait Trix?

Thought bubble

What motivates the target market to purchase Yoplait Trix?

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What other target market should Yoplait Trix look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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