Yoplait Whips! Consumer Insights

Who buys Yoplait Whips!? Yoplait Whips! consumers are generally slightly higher income, Caucasian, and upper middle age. Yoplait Whips! consumers are more likely to purchase Yoplait Whips! during larger pantry stocking trips. Brands such as Yoplait Light, YoCrunch, and Yoplait Go-Gurt also tend to be purchased in the same trip. Sample consumer insights data below.

Yoplait Whips! Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.65
% of Basket $ (median)
2.3%
Total Basket $ (median)
$70.37

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Yoplait Whips! Consumer Demographics

demographic
index
Female
101
Male
88
<24
79
25-34
78
35-44
111
45-54
113
55-64
93
65+
108
African American
57
Asian
41
Caucasian
113
Hispanic
70
demographic
index
Has Kids
110
No Kids
77
- $20k
76
$20k-40k
84
$40k-60k
104
$60k-80k
101
$80k-100k
112
$100k-125k
109
$125k +
109
No College
85
College
99
Adv. Degree
122

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Yoplait Whips! Basket Affinity & Size

brand
basket affinity
Yoplait Light 24.1x
YoCrunch 6.6x
Yoplait Go-Gurt 6.0x
Dannon Oikos 4.8x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
20
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
566

Where is Yoplait Whips! Purchased?

channels
index
Club
3
Dollar
2
Drug
12
Food
167
Gas & Convenience
8
Mass
93
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 2.0x
YoCrunch 1.7x
Maxwell House 1.5x
General Mills Fiber One 1.4x

How Did They Pay?

method
index
Cash
96
Credit
108
Debit
95
Food Stamps
110

When is Yoplait Whips! Purchased?

day of week
Sun
20.5%
Mon
14.3%
Tue
12.5%
Wed
11.7%
Thu
10.8%
Fri
13.9%
Sat
16.3%
time of day
Morning
15.8%
Noon
16.9%
Afternoon
33.8%
Evening
27.0%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Yoplait Whips! consumers purchase?

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Why do Yoplait Whips! consumers try new brands?

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Where do Yoplait Whips! consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Yoplait Whips! Target Market

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Who actually buys Yoplait Whips!? Do these consumers match the intended target market of Yoplait Whips!?

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What motivates the target market to purchase Yoplait Whips!?

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What other target market should Yoplait Whips! look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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