Yoplait Whips! Consumer Insights

Who buys Yoplait Whips!?

A Yoplait Whips! consumer is generally slightly higher income, Caucasian, and upper middle age. Yoplait Whips! consumers are more likely to purchase Yoplait Whips! during larger pantry stocking trips. Brands such as Yoplait Light, YoCrunch, and Yoplait Go-Gurt also tend to be purchased in the same trip. See sample consumer insights data below.

Yoplait Whips! Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.65
% of Basket $ (median)
2.3%
Total Basket $ (median)
$70.37

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Yoplait Whips! Consumer Demographics

demographic
index
Female
101
Male
88
<24
79
25-34
78
35-44
111
45-54
113
55-64
93
65+
108
African American
57
Asian
41
Caucasian
113
Hispanic
70
demographic
index
Has Kids
110
No Kids
77
- $20k
76
$20k-40k
84
$40k-60k
104
$60k-80k
101
$80k-100k
112
$100k-125k
109
$125k +
109
No College
85
College
99
Adv. Degree
122

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Yoplait Whips! Basket Affinity & Size

brand
basket affinity
Yoplait Light 24.1x
YoCrunch 6.6x
Yoplait Go-Gurt 6.0x
Dannon Oikos 4.8x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
20
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
566

Where is Yoplait Whips! Purchased?

channels
index
Club
3
Dollar
2
Drug
12
Food
167
Gas & Convenience
8
Mass
93
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 2.0x
YoCrunch 1.7x
Maxwell House 1.5x
General Mills Fiber One 1.4x

How Did They Pay?

method
index
Cash
96
Credit
108
Debit
95
Food Stamps
110

When is Yoplait Whips! Purchased?

day of week
Sun
20.5%
Mon
14.3%
Tue
12.5%
Wed
11.7%
Thu
10.8%
Fri
13.9%
Sat
16.3%
time of day
Morning
15.8%
Noon
16.9%
Afternoon
33.8%
Evening
27.0%
Late
6.5%

About Our Yoplait Whips! Consumer Insights

How do we know who buys Yoplait Whips!? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Yoplait Whips! consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.