York Consumer Insights

Who buys York?

A York consumer is generally very high income, Caucasian, and senior age. York consumers are more likely to purchase York during larger pantry stocking trips. Brands such as Kit Kat, Reese's, and Hershey's Kisses also tend to be purchased in the same trip. See sample consumer insights data below.

York Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.59
% of Basket $ (median)
6.8%
Total Basket $ (median)
$23.55

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

York Consumer Demographics

demographic
index
Female
101
Male
91
<24
78
25-34
68
35-44
98
45-54
119
55-64
154
65+
160
African American
70
Asian
45
Caucasian
113
Hispanic
55
demographic
index
Has Kids
95
No Kids
111
- $20k
70
$20k-40k
90
$40k-60k
89
$60k-80k
104
$80k-100k
104
$100k-125k
116
$125k +
125
No College
99
College
97
Adv. Degree
115

Understand York Consumer Behavior

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York Basket Affinity & Size

brand
basket affinity
Kit Kat 13.2x
Reese's 13.1x
Hershey's Kisses 11.4x
Reese's Peanut Butter Cups 9.7x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
226

Where is York Purchased?

channels
index
Beauty
3
Club
7
Dollar
325
Drug
198
Food
129
Gas & Convenience
229
Mass
72
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cadbury 1.4x
Utz 1.4x
Pop-Tarts 1.4x
YoCrunch 1.4x

How Did They Pay?

method
index
Cash
113
Credit
108
Debit
91
Food Stamps
58

When is York Purchased?

day of week
Sun
15.4%
Mon
12.9%
Tue
13.0%
Wed
13.3%
Thu
13.1%
Fri
16.4%
Sat
15.9%
time of day
Morning
14.4%
Noon
17.3%
Afternoon
35.6%
Evening
27.4%
Late
5.3%

Get More York Data

Contact us for the latest York consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do York consumers switch to?

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Why do consumers stop buying York products?

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Which retailers do York shoppers prefer to shop at?

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What motivates consumers to try York products?

Research the York Target Market

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Who actually buys York? Do these consumers match the intended target market of York?

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What motivates the target market to buy York?

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What other target market should York look at?

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Which other brands have a similar target market?

About Our York Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.