York Consumer Insights

Who buys York?

A York consumer is generally very high income, Caucasian, and senior age. York consumers are more likely to purchase York during larger pantry stocking trips. Brands such as Kit Kat, Reese's, and Hershey's Kisses also tend to be purchased in the same trip. Sample consumer insights data below.

York Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.59
% of Basket $ (median)
6.8%
Total Basket $ (median)
$23.55

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

York Consumer Demographics

demographic
index
Female
101
Male
91
<24
78
25-34
68
35-44
98
45-54
119
55-64
154
65+
160
African American
70
Asian
45
Caucasian
113
Hispanic
55
demographic
index
Has Kids
95
No Kids
111
- $20k
70
$20k-40k
90
$40k-60k
89
$60k-80k
104
$80k-100k
104
$100k-125k
116
$125k +
125
No College
99
College
97
Adv. Degree
115

Understand York Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

York Basket Affinity & Size

brand
basket affinity
Kit Kat 13.2x
Reese's 13.1x
Hershey's Kisses 11.4x
Reese's Peanut Butter Cups 9.7x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
226

Where is York Purchased?

channels
index
Beauty
3
Club
7
Dollar
325
Drug
198
Food
129
Gas & Convenience
229
Mass
72
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cadbury 1.4x
Utz 1.4x
Pop-Tarts 1.4x
YoCrunch 1.4x

How Did They Pay?

method
index
Cash
113
Credit
108
Debit
91
Food Stamps
58

When is York Purchased?

day of week
Sun
15.4%
Mon
12.9%
Tue
13.0%
Wed
13.3%
Thu
13.1%
Fri
16.4%
Sat
15.9%
time of day
Morning
14.4%
Noon
17.3%
Afternoon
35.6%
Evening
27.4%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do York consumers purchase?

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Why do York consumers try new brands?

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Where do York consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the York Target Market

Arrow and target

Who actually buys York? Do these consumers match the intended target market of York?

Thought bubble

What motivates the target market to purchase York?

magnifying glass

What other target market should York look at?

venn diagram

Which other brands have a similar target market?

About Our York Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.