York Peppermint Patty Consumer Insights

Who buys York Peppermint Patty? York Peppermint Patty consumers are generally higher income, Caucasian, and senior age. York Peppermint Patty consumers are more likely to purchase York Peppermint Patty during larger pantry stocking trips. Brands such as Hershey's Kisses, Reese's Peanut Butter Cups, and Kit Kat also tend to be purchased in the same trip. Sample consumer insights data below.

York Peppermint Patty Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.19
% of Basket $ (median)
5.0%
Total Basket $ (median)
$23.73

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

York Peppermint Patty Consumer Demographics

demographic
index
Female
100
Male
99
<24
65
25-34
70
35-44
97
45-54
127
55-64
137
65+
176
African American
81
Asian
42
Caucasian
113
Hispanic
53
demographic
index
Has Kids
93
No Kids
117
- $20k
77
$20k-40k
90
$40k-60k
103
$60k-80k
106
$80k-100k
108
$100k-125k
110
$125k +
97
No College
103
College
100
Adv. Degree
97

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York Peppermint Patty Basket Affinity & Size

brand
basket affinity
Hershey's Kisses 15.7x
Reese's Peanut Butter Cups 14.2x
Kit Kat 9.8x
Twix 7.1x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
256

Where is York Peppermint Patty Purchased?

channels
index
Beauty
2
Club
169
Dollar
160
Drug
262
Food
77
Gas & Convenience
89
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.5x
Sparkling Ice 1.5x
Hershey's Kisses 1.4x
Cadbury 1.4x

How Did They Pay?

method
index
Cash
121
Credit
106
Debit
88
Food Stamps
82

When is York Peppermint Patty Purchased?

day of week
Sun
14.7%
Mon
13.1%
Tue
12.9%
Wed
13.8%
Thu
13.3%
Fri
16.2%
Sat
16.0%
time of day
Morning
15.9%
Noon
17.9%
Afternoon
36.8%
Evening
23.7%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do York Peppermint Patty consumers purchase?

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Why do York Peppermint Patty consumers try new brands?

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Where do York Peppermint Patty consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the York Peppermint Patty Target Market

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Who actually buys York Peppermint Patty? Do these consumers match the intended target market of York Peppermint Patty?

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What motivates the target market to purchase York Peppermint Patty?

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What other target market should York Peppermint Patty look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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