York Peppermint Patty Consumer Insights

Who buys York Peppermint Patty?

A York Peppermint Patty consumer is generally higher income, Caucasian, and senior age. York Peppermint Patty consumers are more likely to purchase York Peppermint Patty during larger pantry stocking trips. Brands such as Hershey's Kisses, Reese's Peanut Butter Cups, and Kit Kat also tend to be purchased in the same trip. See sample consumer insights data below.

York Peppermint Patty Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.19
% of Basket $ (median)
5.0%
Total Basket $ (median)
$23.73

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

York Peppermint Patty Consumer Demographics

demographic
index
Female
100
Male
99
<24
65
25-34
70
35-44
97
45-54
127
55-64
137
65+
176
African American
81
Asian
42
Caucasian
113
Hispanic
53
demographic
index
Has Kids
93
No Kids
117
- $20k
77
$20k-40k
90
$40k-60k
103
$60k-80k
106
$80k-100k
108
$100k-125k
110
$125k +
97
No College
103
College
100
Adv. Degree
97

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York Peppermint Patty Basket Affinity & Size

brand
basket affinity
Hershey's Kisses 15.7x
Reese's Peanut Butter Cups 14.2x
Kit Kat 9.8x
Twix 7.1x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
256

Where is York Peppermint Patty Purchased?

channels
index
Beauty
2
Club
169
Dollar
160
Drug
262
Food
77
Gas & Convenience
89
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.5x
Sparkling Ice 1.5x
Hershey's Kisses 1.4x
Cadbury 1.4x

How Did They Pay?

method
index
Cash
121
Credit
106
Debit
88
Food Stamps
82

When is York Peppermint Patty Purchased?

day of week
Sun
14.7%
Mon
13.1%
Tue
12.9%
Wed
13.8%
Thu
13.3%
Fri
16.2%
Sat
16.0%
time of day
Morning
15.9%
Noon
17.9%
Afternoon
36.8%
Evening
23.7%
Late
5.6%

Get More York Peppermint Patty Data

Contact us for the latest York Peppermint Patty consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do York Peppermint Patty consumers switch to?

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Why do consumers stop buying York Peppermint Patty products?

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Which retailers do York Peppermint Patty shoppers prefer to shop at?

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What motivates consumers to try York Peppermint Patty products?

Research the York Peppermint Patty Target Market

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Who actually buys York Peppermint Patty? Do these consumers match the intended target market of York Peppermint Patty?

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What motivates the target market to purchase York Peppermint Patty?

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What other target market should York Peppermint Patty look at?

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Which other brands have a similar target market?

About Our York Peppermint Patty Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.